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Kaleido Rolls

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Kaleido is shaking up the fast food industry. We create salads you can eat like a sandwich.

170%
 - 
Funded 10 Jan 2023
£400,010 target
£698,163 from 302 investors
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Business overview

Location London, United Kingdom
Social media
Website www.kaleidorolls.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10571290
Incorporation date 18 Jan 2017
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Investment summary

Type Equity
Valuation (pre-money) £6M
Equity offered 10.20%
Tax relief

EIS

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Business highlights

  • £1m+ TO Oct21 to Sep22, £377K TO in Q3 2022 (+140% YoY)*
  • 6 sites (eg. Harrods, St Paul, Soho) aiming for 25 sites by 2025
  • Awarded Best Independent Lunch by Women's Health
  • Average time to recover site set up costs is just 5 months
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Key features

  • Secondary Market
  • Nominee investment min. £16.60 +

Idea

Introduction

With x6 sites already, Kaleido is shaking up the fast food industry. What we do is very simple: we create salads you can eat like a sandwich. Fresh, delicious Salad Rolls inspired by Vietnamese rice paper rolls.

*Revenue information from unaudited management accounts.

Salad made magic!
Rice paper is gluten free and very low in calories making it maximum taste, minimum guilt.

Substantial accomplishments to date

Rolling out fast

· Kaleido is one of the leading Salad rolls / rice paper rolls brand in the UK and in Europe

· Despite the Covid crisis, Kaleido has opened x6 stores in some of the hottest spots in London notably Harrods, King’s Cross St Pancras and Carnaby Soho

· Kaleido is backed by key investors from the industry including the ex Brand Development Manager of Five Guys Europe

· Kaleido has fed the London Fashion Week, Amazon, Morgan Stanley and pops up at Goldman Sachs twice a week

· Kaleido has been awarded best innovation at Lunch! and best independent lunch from Women’s Health magazine

· Kaleido is loved from the streets to the social feeds (4.8 Google rating, 4.8 Deliveroo rating, unpaid coverage from bloggers with more than 1.3 million followers)

Monetisation strategy

All the Kaleido rolls are made fresh every morning in our brand new Central Kitchen. This ensures product consistency, economies of scale and a fast roll-out.

We currently produce over x3000 Kaleido rolls each day. With our new production kitchen we aim to fulfil our mission of 25 sites by 2025.

Our turnover from Oct 21 to Sep 22 exceeded £1m. Q3 2022 was our record quarter to date at £377K, a 140% increase vs Q3 2021*.

*Revenue information from management accounts.

Use of proceeds

We are raising investment to fill the cities with colour, accelerate shop openings, recruit, scale, develop new recipes and enhance the marketing of the business.

We plan to split the funds raised as follows:

60% - will be allocated to opening new stores and sites

20% - will be invested in wider marketing opportunities and a bespoke new packaging

20% - will help strengthen our head office function

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers, and Seedrs does not take any responsibility for them.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Kaleido Rolls has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 22 November 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,002,491

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

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Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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