Kitche

Idea

Introduction

Kitche is a free home food waste app and platform that targets long-term food waste behaviour change. Our mission is simple, we want to help people buy what they’ll eat and eat what they buy!

Kitche has a range of features to support food waste reduction such as receipt scanning to import food, food waste tracking, smart recipe searches and helpful food waste tips and hacks.

We support our partners by sharing complex data on food waste behaviour to help inform policy interventions and cost-saving for consumers and businesses alike.

As we experience increasing pressure from climate change, the need to address unnecessary waste in the food system will become more pressing and demand innovative tech-based solutions like Kitche.

Over the last three years we have developed our product, refining the functionality and user experience, we are now ready to supercharge growth, secure more partnerships to expand our user base to maximise our impact and drive further cost-saving for consumers.

Substantial accomplishments to date

Monetisation strategy

We want to have as big an impact as possible and that means having as many users as possible! Therefore, we think it is important that our app is free to use and unlike many apps we do not rely on in-app purchases or subscription fees.

We run a B2B2C business model, focused on partnering with organisations such as local authorities and supermarkets. We collect anonymised, aggregated data on consumption and waste habits which we licence to our partners via a rolling contract, with a minimum initial term.

Our aim is to help local authorities reduce their food waste management costs and deliver informed and impactful interventions, which currently rely on very costly compositional food waste analyses.

We also plan to help supermarkets meet their pledge to reduce food waste by 50% from farm to fork by 2030 by providing an innovative consumer side solution (essential when 70% of food waste happens at home!)

We save households money too, which is critical as food prices rise with inflation!

Use of proceeds

This is a great time to get involved in Kitche and our mission to combat food waste! We already have a great team and product but now we want to focus on having the biggest impact possible by expanding our partnerships, user base and driving retention.

We plan to use the funds raised on working capital for our big growth phase when we shall add some really exciting app features to drive user retention and behaviour change.

We plan to achieve this growth through the following activities:
1. App developments. For instance, Integrate CO2 data and carbon off-setting into the front end of the app, add multi person login so households can share a single account and integrate supermarket APIs. (30%)
2. Grow the team. Bring in a full-time CTO to lead all app developments and tech innovation, working closely with our app developers. We also want to move members of our part-time team to full-time. (50%)
3. Marketing and communications. To further grow our audience and build brand awareness (15%)