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Kocktail

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World-class, fresh cocktails, designed by award-winning mixologists, from the comfort of your own home.

110%
 - 
Funded 1 Jun 2021
£150,005 target
£166,994 from 240 investors
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Business overview

Location Edinburgh, United Kingdom
Social media
Website kocktail.co.uk/
Sectors Food & Beverage Digital B2C
Company number SC673584
Incorporation date 8 Sep 2020
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Investment summary

Type Equity
Valuation (pre-money) £962K
Equity offered 14.75%
Share price £9.62
Tax relief

EIS

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Business highlights

  • Over £120,000 in Revenue Generated in First 7 Months Trading
  • Subscription Purchases Generated over £70,000 of this Revenue
  • Featured In: Stylist, Esquire, Delicious, Telegraph, Metro...
  • Spirits Partnerships With Leading International Distributor
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Key features

  • Secondary Market
  • Nominee investment min. £19.24 +
  • Idea
  • Investor Perks
  • Key Information
  • Team
  • Updates
  • Investors 240
  • Discussion
  • Documents

Idea

Introduction

Here at Kocktail HQ we believe that freshly made, world-class cocktails can bring people together and create memorable moments. From a perfect night in with your loved ones to the ideal dinner party gift…

Our Kocktail Curator Neil was the senior bartender at the Savoy Hotel’s Beaufort Bar, so he really knows how to make a special drink. Our cocktails are made with the finest spirits and fresh juices, just like in the world’s top bars. To really bring an immersive cocktail experience into your home, all of our drinks come with stunning garnishes and our “Story Behind the Serve Cards” to give you the low-down on what you’re drinking.

In the first 7 months of Kocktail we have sent out over 4,000 orders and generated c.£120,000 in revenue, creating over 100 five star reviews from our valued customers.

We have been featured in top-tier press including Esquire, Stylist, The Evening Standard, Delicious and The Telegraph. We were even featured on the BBC’s Saturday Kitchen Live.

Substantial accomplishments to date

September 2020 - Company Launched

October 2020 - National Press Attention

November 2020 - First 1,000 Boxes Shipped

December 2020 - Moved To Multiple Manufacturing Days Per Week

January 2021 - Signed Multi-National Spirits Partner

February 2021 - £100k in Revenue Reached

March 2021 - Moved To Own Premises With Industrial Machinery

May 2021 - Confirmed listing in Sainsbury's stores of up to 18,000 units

Monetisation strategy

- Approximately 80% of revenue generated directly through Kocktail.co.uk. 12% is in direct corporate orders, and 8% through Not On The High Street.

- Gross Margin varies depending on product. Gross Profit is c.52.5%.*

- Future expansion into Amazon and Ocado planned through multi-national spirits distributor.

- Range extention with "always on" gift boxes including: a Negroni Box, Old Fashioned Box and Margarita Box.

- New machinery allows volume to scale from 800 bottles to 4,000 bottles per day.
*Source: Unaudited Management Accounts.

Use of proceeds

- Marketing: 57.2%

- Staff Salaries: 18.3%

- Raw Materials: 16%

- Capital Investment: 8.5%

Investor Perks

Key Information

The first £150k invested in the round is eligible for SEIS tax relief and will be offered on a first come first serve basis.

Investments over £150k will be eligible for EIS.

There is a directors loan totalling £49,043.95 with no specific encumbrance for the company to repay.

The business has an ongoing lease of machinery for a fixed period of 36 months, at a monthly cost of £558.31 for the next 35 months.

There is outstanding trade credit with Logistics North East to the amount of £5,500, to be paid back in the next 2 months.

There is outstanding trade credit with ESC Packaging to the amount of £9,204, to be paid back in 2 instalments of £4,602 on 30/04/21 and 31/05/21.

Funds raised as part of this campaign will not be used to pay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Kocktail has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 12 April 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £962,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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