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Launched

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Launched is the multi-channel ABM platform for reducing tech stack and building a predictable pipeline.

120%
 - 
Funded 15 Jul 2024
£450,000 target
£541,551 from 150 investors
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Business overview

Location Bournemouth, United Kingdom
Social media
Website launchedtech.io
Sectors SaaS/PaaS Digital B2B
Company number 13503755
Incorporation date 9 Jul 2021
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Investment summary

Type Equity
Valuation (pre-money) £2M
Equity offered 21.30%
Tax relief

EIS

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Business highlights

  • Revenue of £577K in Y2023 (GBP)*
  • Working with Shell, HP, WNDRVR, Fujitsu, OVHCloud
  • Backed by investors Haatch EIS Fund (Oct '23)
  • 20% of our customers are on their 3rd-year renewal
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Key features

  • Secondary Market
  • Nominee investment min. £21.60 +
  • Direct investment min. £25,000.00 +

Pitch

About the Campaign

Launched is the ABM SaaS platform for sales and marketing teams who use too many tools and are expected to exceed targets with little to no budget.

By using intent data, customers can generate quality B2B leads, nurture key prospects and close deals faster.

We have seen significant growth winning major household names, and have customers in UK, EMEA and the US.

Launched is now ready to scale faster, and hire the next round of talent who will help smash even more major milestones.

Market Opportunity

We estimate that the programmatic ad market size is worth as much as £725B globally!

There are 332 million SMBs and most struggle to see ROI on their 29% Martech spend.

Most companies spend between 25% and 30% of their turnover on marketing and have between 5 and 10 tools.

Launched aims to empower our customers to streamline their marketing tool expenditures and enhance the ROI from their generated leads, all within a single, integrated platform. By leveraging our innovative solutions, we envision significant cost efficiencies and improved marketing effectiveness for all our users.

Launched lets our customers build and run paid advertising campaigns utilising their own data for maximum impact.

Traction & Key Accomplishment

Launched is a powerful ABM SaaS platform built for overworked, under-resourced sales and marketing teams. We're already working with some big names in the tech industry and last year we grew by 18%!

- Past Growth: 18% growth in revenue from £487,736 in Y2022 to over £577K in Y2023 *

- Working with Shell, HP, OVHcloud (UK and US), WNDRVR (UK and US) & Fujitsu

- Onboarded and due to start working with BP and AWS.

- Investment: £310K in equity investment from Haatch EIS Fund from October 2023

* based on unaudited accounts.

Our GTM strategy has started with massive success:

Phase 1

- Media Partners with London Tech Week 2024

- Exhibitors SaaStock 2023 & 2024

- Q1 Dinner completed with brands like Apple attending

- Q2 Dinner booked and getting registrations already!

- SaaStr 2023 attended & 2024 booked

Phase 2

- Content Marketing Manager joined in Q1. We now have more inbound leads than ever.

Phase 3

- SDR joined in Q1, ramped and booked meetings for the sales team already

- Founder led sales motion proving to be successful, with all sales to date coming from the founders

- Planning to hire our first AE in Q3 2024

Team

We're built by a founding team that has strong experience in sales and marketing.

Our work culture prioritises team collaboration. A client recently said, "They act as an extension of our marketing team and are highly valued for their knowledge, consultative approach, and high flexibility."

We are currently an 11-person, fully remote team with hubs across the UK in Bournemouth, London, Manchester, Wales, and Yorkshire. This structure allows us to have access to a wider pool of talent.

Business Model

Launched's business model is

- £299 per user per month for a 12-month subscription (ARR).

- Inbound organic leads generated inside the Launched platform on a cost-per-lead basis (£58 to £280 per lead) and a minimum of £2,500 per campaign.

- We also take a % of the ad spend (Social and Google) which is spent inside the platform.

On average, we see 3 - 5 users per customer, one lead generation campaign per quarter and a quarterly ad campaign.

The average contract value is £38,000 per year (ARR).

Use of Funds

To capitalise on our success so far, with this investment we’ll focus on growth in three main areas:

- Product: We will hire another software engineer so we can accelerate our product roadmap (making it 3 in the team).

- Marketing: To grow our brand and inbound lead generation motion we will bring on two more people in marketing (Growth and Content).

- Sales: Because of our current SDR's success, we will add another person to the team, who will be focused on booking meetings for the sales team.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Launched has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 17 May 2024 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,000,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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