Jump to:

Lemonade Dolls hero image

Lemonade Dolls

Follow

Lemonade Dolls is a British, female-founded lingerie brand on a mission to make people feel limitless.

118%
 - 
Funded 15 Jan 2025
£550,016 target
£654,552 from 349 investors
More
Less

Business overview

Location Greenwich, United Kingdom
Social media
Website www.lemonadedolls.com
Sectors Clothing & Accessories Digital B2C
Company number 09185882
Incorporation date 21 Aug 2014
More
Less

Investment summary

Type Equity
Valuation (pre-money) £16.9M
Equity offered 3.72%
Tax relief

EIS

More
Less

Business highlights

  • Grown 4,000+% since the last Seedrs Fundraise (Apr '22)*
  • Served over 160k customers to date
  • Sold in John Lewis (UK) and Nordstroom (US)
  • Created the first-to-market H-Cup bralette
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £38.02 +
  • Direct investment min. £50,000.00 +

Pitch

About the Campaign

Lemonade Dolls is a British, female-founded lingerie brand on a mission to make everyone feel limitless. Designed in London and crafted from fully recycled fabrics, Lemonade Dolls is on a mission to set a new standard for ethical underwear, championing diversity and inclusivity at the heart of its brand. With ultra-comfortable designs and game-changing styles, the company offers U.S. sizing up to 6XL and produces exclusively wire-free bras for maximum comfort.

The brand’s commitment to community and inclusivity has helped them become the number one Subscription Underwear on Elle magazine’s "Best Lingerie Brands of 2023" list.

Lemonade Dolls also partners with charity Choose Love, donating over 38,000 pairs of underwear to women in refugee camps across Europe.

Since its Seedrs campaign in 2022, we grew our sales revenue by over 4,000% between April 2022 to April 2024* and maintained well over 100% year-on-year growth for the past three years (Financial Year 2022- Financial Year 2024)*, with a growing global reach in the expansive underwear market.

Market Opportunity

We see a tremendous opportunity ahead. The global lingerie market is vast and we’re just getting started. Our loyal community is the heart of our success and Lemonade Dolls plans to continue winning the UK market while expanding our international presence.

We know how to create viral moments, Including the “Swing it, Girl” campaign, which encouraged women to vote and appeared in 40+ publications.

Ethical Production with Impact: Lemonade Dolls has eliminated middlemen, working directly with factories to bring innovative, first-to-market products to customers. This approach allows for fast-paced design, responding directly to customer feedback.

The brand’s commitment to ethical practices includes independent third-party audits along with regular site visits. All fabric used in Lemonade Dolls products is made with recycled materials, and our production partner is family-run.

We focus on reaching our community in 3 key ways.

Traction & Key Accomplishments

* Past performance is not an indication of future performance. Based on unaudited management accounts.

** 12 month LTV based on the 406 members with a subscription starting between May '22- 'Oct 23. 24 month LTV based on the 39 members with a subscription starting between May '22- 'Oct 22.

*** Based on sales in Sept and Oct of 2024.

Team

We’re a capable and efficient core team of 11 backed by a powerhouse of advisors.

Use of Funds

- We aim to achieve EBITDA breakeven within six months
- Expand product lines to include fitness and swimwear
- Drive e-commerce growth in the UK
- Increase brand awareness in the U.S., following launches in Nordstrom’s NYC flagship and ongoing discussion with Bloomingdale’s

Key Information

Outstanding Debt

The company has the following debt.

1. A £460,000 loan from Wayflyer with an interest rate of 10.95%. This loan is repaid in weekly instalments of £18,200, and as of 28/10/24 there was £196,000 remaining.

The funds raised in this round will not be used to repay this debt.

Open an account to get access to the team members of Lemonade Dolls

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 5 December 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £16,903,654

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel