Let’s Go See

Idea

Introduction

Bedtime Stories to Books, Animations, Apps and more…

Based on the successful, original book series “The Amazing Adventures of Pilot Ollie & Pilot Polly” written by Rob Johnson - Creative Director, Plane Characters Productions have researched, developed, produced, created, tried and tested their new preschool brand “Let’s Go See”.

Using children's three favourite media, animations, books and digital gaming, Let’s Go See captivates their growing minds with fun facts about the wonders our world has to offer.

“Let’s Go See” takes children on entertaining, educational and inspirational adventures around the world using a team of role-model characters whose behaviours demonstrate inclusion, teamwork, kindness, courtesy and respect.

History tells us that children love character-based brands such as Bob the Builder and Fireman Sam. They also love the magic of planes, pilots and travel. Let’s Go See combines these in an exciting new brand with global reach and huge revenue potential.

Substantial accomplishments to date

85,000+ Books & Activity Maps sold, 14 Global Broadcast Networks & Approaching 800,000 Views.

As an airline pilot, Creative Director Rob has travelled the world. When his children were young, he wrote bedtime stories about where he’d been and what he'd seen.

In 2015, Mike and Rob had their “light bulb” moment, and produced and self-published eight books in the series "The Amazing Adventures of Pilot Ollie and Pilot Polly”.

This success fed their creative minds, and in 2020 Plane Characters Productions created "Let's Go See", a series of Entertaining, Educational and Inspirational Animations, AR apps and Reading Books.
Initially raising funds with an oversubscribed SEIS round, the team has created:
- Two animated episodes
- Two new reading books
- An award-winning AR App
- A fun, interactive website
- A schools pack for teachers

They have built an award-winning team of writers, animators, and digital creatives backed up by marketing, merchandise and licensing experts.

The brand's educational content has been tested by Dr Amanda Gummer’s Good Play Guide and the Educational App Store, who awarded the Let’s Go See App an unbeatable 5 Stars.

In 2022, Plane Characters Productions signed their first distribution contract with industry leader Little Dot Studios for broadcast on their Wizz children's channels.

Further distribution channels quickly followed, and to date, they have agreements with 14 global channels giving them access to billions of viewers all over the world.

Monetisation strategy

Let’s Go See Offers Multiple Revenue Streams Operating In Global Growth Markets.

The animations form the backbone of the brand, and every time an episode is shown, it creates revenue and acts as a constant advert for the Let’s Go See brand, the App and other revenue streams.

New animated content, broadcast on new and existing digital channels to a potential global audience of billions will significantly increase brand awareness, affinity and demand with multiple merchandise and licensing opportunities.

Multiple licensing opportunities have been cleverly designed into Let's Go See.

All of the characters wear special ‘Aviatron’ watches, carry distinctive backpacks and travel in a solar-powered plane, ‘The JJ-1’ from Knots Airport. Further licensing and revenue opportunities from:

- Publishing
- Toys
- Games
- Apparel
- Travel Accessories

Operating in the Animation, Ed-tech and Merchandise & Licensing global growth markets, we believe the Let’s Go See brand is well positioned for exponential growth.

Use of proceeds

Increasing Content, App Development, Drive Awareness and Affinity.

The investment will be used to drive growth directly in terms of awareness and affinity for the Let’s Go See brand.

1) 10 new animated episodes in Year 1, 12 each year from Year 2 until a total of 50 episodes are created.

2) Norton PR will run a focused global marketing campaign using their decades of experience.

3) App development is planned to include new AR, educational games, basic language education and a subscription-based club.

4) Working with 'Brands With Influence', we plan to secure new merchandising and licensing contracts from publishers, toy, game, apparel and homeware manufacturers.

5) New reading and activity books are planned to accompany every new animated episode.

6) We plan to work with Hopscotch Consulting to produce and manage a teacher-led educational programme for schools.