LOAH

Idea

Introduction

At LOAH we believe that while all good ideas start in the pub, better ones start with a clear head.

We brew our alcohol-free beers to pack a ton of flavour, whilst keeping them low calorie, low sugar, low gluten, and vegan.

Flavour is number one for us. A lot of the no-low beer market focuses on premium lager styles. We see an opportunity much like the craft beer revolution, where people want to go beyond standard flavour profiles and explore different and interesting beers. And that is where we come in.

This is a market with incredible potential, and isn’t showing any signs of stopping. Welcome to Blue Sky Drinking. Open up that window, and let your mind run free...

Substantial accomplishments to date

1. 2.5 years R&D to perfect our beer.
We've brewed over 110,000 pints to get our beers to the point where we're confident they'll sit in can or draught on every drinks list.

2. Strong Sales Growth.
2023 we've grown our sales on average by 51% month on month. 
 Vs. same period last year it's a 382% average increase. 

The past quarter we've outperformed targets by 22%.

3. Won our first grocery listing in Whole Foods Market.
Sold just under 1,000 cans in our our first 10 weeks. 

Rolled out a floor stack campaign to boost visibility.

Success is opening up conversations with other specialist grocers – inc. Planet Organic in the next couple of months.

4. Secured B Corp Pending status and into the final stages of full certification.

5. Opened London’s first alcohol-free tap room in Hackney Downs.

Doubles as office and storage, whilst testing retail as a revenue channel.

Early signs are promising. 


Come down and have a glass with us to discuss anything about the raise!

Monetisation strategy

We’ve split sales into 5 channels - each with its own revenue targets, sales KPIs and strategies.

1. Grocery

Currently stocked in Whole Foods.

First step and proof of concept to pursue other grocery contracts.
 In open negotiation with a major national chain.

2. Trade

Off-trade is currently our biggest channel selling beer in 330ml cans.

On-trade is relatively untouched, and presents a huge opportunity in keg and cans.
 We’re currently working with 5 wholesalers, with open negotiations to bring on more.

We have a field sales team on the ground pushing sales into new, and current, outlets.
 Building a strong set of tastemaker accounts across UK – The Pig, FOLD, The Epicurean


3. Export
Negotiating our first export contracts to the USA and Scandanavia.

4. Online/DTC
Built a strong customer set organically.

Customers are starting to find us online as part of a wider customer journey.

5. Retail
Built a concept tap room space in Hackney selling beer by the glass, can, or case.
 Presents an opportunity for merchandise and event sales.

Gives the business a local presence, and marketing function.

Test for building a wider direct retail channel.


Use of proceeds

We are investing in sales and the team to bring it to life:

1. Win 100 draught lines in UK trade: 1/3 UK pub visits are dry, and 90% of beer sales in pubs are on draught. Our beer tastes best on draught. This is a clear opportunity that will feed our other channels through visibility (brand recognition on front bar) and volume (lower COGs).

2. Grow our UK packaged sales: We’re driving repeat orders, and increasing our average order value. Off-trade represents the majority of our 24,000 330ml can sales this year. We want to build on this, developing our specialist grocery listings, and pushing into more retailers. We also see packaged beer as a good lean-in to on-trade sales and gaining draught lines.

3. Launch our first export markets: We have a very live and open opportunity to launch into the USA in Q3 with a large order. We want to ensure we nail that launch.


4. Increase online retail capacity: We’ve invested very little into our DTC platforms. They have grown organically until now, with revenues growing. It has reached the point where they are worth investing in to generate more sales and visibility.


5. Execute tap room concept: We’ve built a retail and events space. We want to ensure it becomes a feature of the Hackney landscape, and test whether it is a viable business model to repeat elsewhere.

Ultimately, we want to drive ourselves to profitabilty by 2024. Please download our deck to find out more.

Cheers 🍻