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Lovetovisit.com

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Mobile-first platform for families to discover & book attractions, events & experiences at great prices.

140%
 - 
Funded 7 Nov 2023
£250,000 target
£350,955 from 161 investors
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Business overview

Location Cardiff, United Kingdom
Social media
Website www.lovetovisit.com
Sectors Travel, Leisure & Sport Digital Mixed B2B/B2C
Company number 13386956
Incorporation date 11 May 2021
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Investment summary

Type Equity
Valuation (pre-money) £15M
Equity offered 2.29%
Tax relief

EIS

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Business highlights

  • £3m revenue to date* & 120,000 tickets sold
  • £500,000 in average monthly revenues (June - Aug 23)*
  • £1.6m already raised from investors
  • 106% growth (Q1 to Q2 2023)*
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Key features

  • Secondary Market
  • Nominee investment min. £10.00 +
  • Direct investment min. £2,500.00 +

Idea

Introduction

Lovetovisit seamlessly brings together inspiration & convenient booking for a huge range of days out, so families can enjoy memory-making experiences knowing they've paid the best price.

Using data-driven content & proprietary API tech, Lovetovisit aims to revolutionise the way people discover & book tickets to attractions, events & experiences.

Convenience: our mobile-first proprietary API tech means you buy tickets in under a minute, making redemption simple.

Choice: we give families a huge choice of attractions, events & experiences not seen anywhere else. Consumers return to book local events & find new things to do, increasing life-time value & harnessing network effects.

Great price: our supplier relationships, built over two decades, allow us to offer amazing deals & discounts.

If ticket sales are anything to go by, consumers already love what we’ve built!

Now we’re making international products live & putting video & AI tailored content at the heart of our user experience.

Substantial accomplishments to date

Our roadmap has been clear from the start. In just over a year, Lovetovisit has gone from £0 per month to averaging £500,000 per month, June to August 2023.*

Key achievements include:

- Dec 22 revenues of £191K*

- Aug 23 revenues of £746k*

Traction and Product Market Fit Achieved

- Q1 to Q2 2023 growth: +106%*

- Q2 to Q3 2023 growth so far: 52.9%*

- Conversion rate: 3.54% (outperforms global average of 2.25%)

- 22.5% non-paid sales (organic, e-marketing, social and direct)

Other accomplished key milestones:

- £1.6m investment raised

- Core team onboarded in 2021 (Tech, Partnerships, Content and Marketing)

- Proprietary tech & MVP (beta) live February 2022

- Consumer booking flow optimised (allows ticket booking in under 1 min)

- Critical mass of attractions achieved to give consumers choice never before seen

- Regional attraction sales have overtaken London-centric sales demonstrating consumer demand for hyper-local content

- Significant consumer data held, enabling data & AI project

- Development of scalable B2B2C solution providing our tech to accommodation providers and transport companies to sell tickets to their audience

Other achievements:

- Cardiff Startup of the Year 2022

- Founders Georgia & Alice win 'Ones To Watch' award at TTG Tourism Awards

- Finalists in TTG Entrepreneur Awards 2023 (announced Nov 23)

- Co-Founders named as 'Women Leaders in Travel-Tech'

- Winner of Hoftel GIOHIS pitch competition (Abu Dhabi, March '23)

*Based on unaudited management accounts

Monetisation strategy

Lovetovisit has a clear monetisation strategy, already being realised but with scope for growth:

1. Typically we take 20% of every ticket sold through the platform

2. Sale of add-ons like Booking Protect insurance

3. Display advertising through, for example, hero positioning onsite & in e-marketing. We're cautious not to adversely affect the user experience, but the massive potential for advertising growth remains

In addition we believe there is great value & potential of the consumer data we're gathering.

"Watching the speed of growth & ambition of this group is awesome, and it’s exciting to be a small part of it. Their pace of growth in scaling their partnerships & offers is outstanding. It's a masterclass in the art of the possible" - Charlotte Wathan & Ryan Jones, investors

"Lovetovisit is already a star company and this is the time to invest. They're rocking the UK activities space, & they'll repeat that in many markets" - Patrik Oqvist, Ex-MD at Viator Europe and Investor

Use of proceeds

We've already taken our first steps towards global expansion by making international products, like Disneyland & Florida Theme Parks, live on the platform. And we have thousands more attractions & experiences ready to go live.

With this raise, we plan to scale with even more international products, giving existing & new users more choice & super charging our organic sales.

Most excitingly, we now hold enough consumer data to start our data and AI projects. We'll use our data to put AI tailored content, like videos & recommendations, at the heart of the user experience.

As part of this project, we'll launch our Rewards Programme, to give points every time a user books on Lovetovisit.com: earn points to access even more savings on ticket purchases! The Rewards Programme will be designed to encourage repeat loyal bookers and extends the life time value of each customer.

Key Information

Lead Investment

Please note, £55,000 of the raised funds reflected in the campaign were received by the company in March and April 2023. These investments are a part of the same round and are on the same terms as Seedrs investors.

Material Debt

The Company has a outstanding Directors loan of £150,000 at zero interest. This loan is to be repaid when the company is a sufficient cash position to do so.

The funds from this round will not be used to repay this loan.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £14,994,044

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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