Learn faster & remember more. Take certified courses built from the best content available online.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.mindstone.com |
Sectors | Content & Information Digital Mixed B2B/B2C |
Company number | 12535319 |
Incorporation date | 26 Mar 2020 |
Business highlights
- Experienced team with successful track record and previous exit
- Investors with past bets on Klarna ($46B+) & Supercell ($10B+)
- Edtech market set to double in the next 5 years to $400B+
- Over 50,000 users signed up since the start of the year
Key features
Learn more about convertible campaigns.
Idea
Introduction
We are proud to announce the launch of the next stage of our company: A platform that enables you to learn faster & remember more by taking certified courses built from the best articles, podcasts and videos available online.
At Mindstone, we are on a mission to create the best learning experiences & opportunities for anyone, anywhere.
Learning is central to the way our society is built today. It provides a path to achieve both our personal ambitions and wellbeing as well as our societal goals of economic and cultural growth.
Our vision is to help people become better learners, enabling them - and humanity as a whole - to push back at the limits of what they can become.
We built a platform that helps you learn faster & remember more by enabling you to take certified courses, curated by anyone, from the best videos, podcasts & articles available online. Supported by true, multi-modal content, and cutting edge learning science, Mindstone is here to help you get that next promotion, make the career switch you always dreamed of, or just become a better learner.
The internet made information universally accessible, Google organised it, and now Mindstone helps you not just consume, but really learn from it.
Substantial accomplishments to date
- Universally available on Web, iOS & Android
- Over 50k sign-ups since the start of the year
- Usage and engagement on the platform has grown at a compound average growth of 66% MoM since January
- Integration with Harvard Business Publishing to go live in the next few months
- Many amazing course creators providing courses ready for launch, including:
--- The Bitcoin Association - Bitcoin Basics: Protocol and Design
--- The Body Collective - Women's Health: How to live your best life after 40
--- Techstars - Building Product People Love
--- UnJaded Jade - How to self study
--- Eleanor Neale - How to research a true crime case
--- And many more...
- Investors include Mattias Ljungman, co-founder of Atomico and early investor in Klarna (valuation $46B), Supercell (valuation $10B+) & ViaGoGo (Valuation $2B+)
- Team have previously co-founded and helped build multiple successful companies, including the likes of SuperAwesome (Acquired by Epic Games), Monzo and Knewton
Monetisation strategy
Mindstone has plans for 3 core monetization models, each of which we believe is a sizable opportunity standalone.
B2B:
Corporates will be able to use Mindstone to support training and improve knowledge management, licensing the platform on a per seat basis. Multiple organisations are already using the platform for this purpose.
B2C:
As the Mindstone network grows, so does its value. New courses will attract learners who in turn encourage course creation in a virtuous cycle. We will therefore prioritize community growth in the near term. Longer term we plan to introduce a freemium model which will provide anyone with basic access; whilst premium courses and accreditation will be via subscription or one-off payment.
Sponsored content:
We believe corporates and institutions will pay for the right to promote courses on our platform, whether related to their core business, or based on CSR agendas. This model is being successfully executed by platforms such as Kahoot and we have already engaged with brands wanting to use the platform this way.
Use of proceeds
With the funds raised in this round, we intend to:
- Build out our mobile app teams (2 Android & 1 additional iOS developer)
- Improve experience across the board (1 UX designer)
- Roll-out our B2B offering for internal re-skilling & up-skilling (2 Full-Stack developers)
- Build a functioning, recognised skill-profile
Investor Perks


Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Advanced Subscription Agreement
This investment round is being raised by way of a convertible equity investment structure, in this case an "advanced subscription agreement".
The key terms that apply to the Company’s advanced subscription agreement are set out below. See also attached Key Terms document for further details.
• Discount: conversion at a 20% discount to the valuation set by a Trigger Event.
• Valuation Cap: £20,000,000.
• Conversion is triggered by (“Trigger Events”):
- An Equity Fundraise – defined as the Company raising investment capital of at least £1,000,000 from one transaction or a series of transactions, in exchange for the company issuing shares;
- A Change of Control of the company (transfer of more than 50% of the share capital); or
- An IPO – being a listing of the company’s shares on a recognised stock market or secondary market.
• Longstop Date: 6 months from signing of instrument. (Note: this will be after the campaign closes).
• If conversion has not been triggered by the Longstop Date shares will be issued on the longstop date at the Default Share Price, which is the lower of:
- the lowest price of any shares issued after the date of this Agreement; and
- a price per share based on a pre-money company valuation of £15,000,000 on a fully diluted basis.
• The convertible would also convert to equity at the Default Share Price in the event of winding up or liquidation of the company.
Share Classes
The company currently has 3 classes of shares, Ordinary, Ordinary B and Preferred A.
Seedrs investors in this round will be receiving Ordinary shares in order to ensure EIS eligibility. Under the terms of the Advanced Subscription Agreement, some direct investors in this round may receive Preferred A shares, if the investor is not eligible for EIS tax relief.
The rights attached to the share classes are as follows:
• Ordinary shares:
- Full voting rights
- Full dividend rights
- No preference and no anti-dilution rights
• B Ordinary shares:
- No voting rights
- No preference and no anti-dilution rights
- These shares are reserved for the employee option pool
• A Preferred shares:
- Full voting and dividend rights
- 1x non-participating preference on liquidation and exit: A Preferred shareholders will first receive 1x their initial investment amount before the remaining proceeds are distributed between the Ordinary shareholders pro rata.
- Broad-based weighted average anti-dilution rights: right to be issued additional shares at nominal value in event of a down-round.
Existing Advanced Subscription Agreement
The company has the following outstanding Advance Subscription Agreement, which may convert to equity in the future and dilute existing shareholders:
1. £10,000 from an individual, with the following key terms:
• Discount: conversion at a 20% discount to the valuation set by a Trigger Event.
• Conversion is triggered by (“Trigger Events”):
- An Equity Fundraise – defined as the Company raising investment capital of at least £1,000,000 from one transaction or a series of transactions, in exchange for the company issuing of ordinary shares;
- A Change of Control of the company (transfer of more than 50% of the share capital); or
- An IPO – being a listing of the company’s shares on a recognised stock market or secondary market.
In which case, shares will convert at a discount of 20% to the Subscription or exit price.
• Longstop Date: 10/03/2023. If conversion has not been triggered by the Longstop Date shares will be issued on the longstop date at a price per share based on a pre-money company valuation of £10,000,000 on a fully diluted basis.
• On a Winding Up or Dissolution of the company, shares will convert in the same manner as at the Longstop Date.
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