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Mootral

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Pioneering solutions to reduce climate change - one cow at a time!

170%
 - 
Funded 9 Sep 2021
£1,000,000 target
£1,719,510 from 795 investors
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Business overview

Location Abertillery, United Kingdom
Social media
Website www.mootral.com
Sectors Food & Beverage Non-Digital B2B
Company number 13161424
Incorporation date 27 Jan 2021
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Investment summary

Type Convertible
Discount 20%
Share price N/A
UK tax relief N/A
Co investor Republic

Republic curates investments in startups, crypto, real estate, art, music, and more.

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Business highlights

  • Mootral Ruminant reduces cattles' methane emissions by up to 38%
  • Product co-financed by WORLD'S FIRST carbon credits of their kind
  • Unique farmer benefits: more yield, healthy animals, less flies
  • Discussions, pilots or trials with leading players in key markets
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Key features

  • Secondary Market
  • Nominee investment min. £10.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 795
  • Discussion
  • Documents

Learn more about convertible campaigns.

Idea

Introduction

Mootral is a British-Swiss AgriTech company that develops innovative solutions to reduce greenhouse gas emissions from the agricultural sector.

Originally founded in Switzerland in 2018 as a spin-out of a British Biotech company, Mootral's first technology is a patented natural feed supplement that significantly reduces methane emissions from ruminants by up to 38%. Cow burps are the single biggest source of methane apart from the oil & gas sector. Methane traps 84x more heat than CO2, so reducing methane fast is the single biggest opportunity to slow global warming.

Mootral can further help to boost yields, ensure animal health and keep flies at bay. All valuable benefits for farmers! And our innovative business model includes the generation of carbon credits to co-finance the product costs.

Today, farmers are increasingly facing economic hardships and regulatory challenges. In order to meet consumer needs and support farmers and the future of our planet alike, new thinking is needed. Mootral is the result of that thinking, delivering benefits to everyone involved.

Substantial accomplishments to date

OUR CLIENTS CREATE CLIMATE-SMART PRODUCE TO CONSUMERS

We have partnered with our UK flagship farm, Brades Farm to provide them with Mootral for their cattle. Brades Farm now sells climate-smart milk to UK consumers. It is used in many of the UK's top coffee shops or via selected online stores to enjoy at home.

Additionally, we work closely with our flagship farm in the Netherlands which is also a showcase farm for McDonald's and Friesland Campina - two massive players in the beef & dairy industry.

We're now looking to enlist our first flagship farm in the US - our first in beef - enabling US consumers to enjoy climate-smart steak & more.

CARBON CREDITS

We have developed the WORLD'S FIRST carbon credits of their kind! They are selling for a high price premium on the voluntary carbon markets; >70€ per credit. These credits help (co)finance the product cost and are expected to eventually finance the entire cost which will further accelerate adoption.

PRESS COVERAGE

Mootral has been able to secure substantial press coverage to date, with almost 400m reach in our latest campaign in spring 2021 alone: CNN (www.bit.ly/CNN-Mootral), Sky News (www.bit.ly/Sky-Mootral) & many more!

AWARDS, PROGRAMMES AND INVESTMENTS

- Third Derivate, an acclaimed accelerator programme, selected us as one of the most promising startups worldwide in climate tech
- FOOD TECH 500: #60 (2020), #78 (2019)
- Supported by the Swiss Climate Foundation
- Highly motivated investors, such as angels, family offices & climate funds, like Chris Sacca and his fund Lowercarbon Capital

Monetisation strategy

More and more companies from the beef & dairy industry and retailers aim to reduce their carbon footprint.
We offer a solution to tackle one of the biggest emission sources in their supply chain: Cattle.

While the farmer is the one buying and feeding the product, (s)he will be incentivised by the beef & dairy industry, e.g. in form of higher prices.

The beef & dairy industry will kickstart the cycle through those incentives as they have the most to gain: Meet emission goals, increase market share, differentiate, sell premium climate-smart produce and create highly relevant content for PR & marketing.

Farm data allows us to generate CowCredits. They will be sold to either the beef & dairy industry or to retailers: to retire them and account for the carbon reduction, or to other carbon offset buyers at a premium price to partly and eventually fully offset the price of Mootral Ruminant.

Use of proceeds

Ramping up deployment with the aim of reaching 10% of today's almost 1 billion industrialised cattle by 2030. Commercial pilots and other validation studies in different territories.

Key hires to strengthen the team.

Further development of new solutions, the first of which will launch soon.

Overall, the investment will enable us to continue building momentum and open new opportunities as the world is waking up to the reality that we need to act now!

Key Information

Investment Terms

This investment round is being raised by way of a “SAFE” convertible instrument, which is attached in the Documents section of this Campaign.

Whilst similar in intent and mechanics to the standard Seedrs Advanced Subscription Agreement, this instrument differs in a number of ways, so investors should read the full instrument along with the key terms set out below:

• VALUATION CAP: £18,886,500

• DISCOUNT: 20%

• There is no longstop date applicable to this SAFE. Investors will remain as SAFE holders until a conversion event, being an ‘Equity Financing’, a ‘Liquidity Event’ or a ‘Dissolution Event’. It's the company's intention to seek an Equity Financing in late 2021.

• EQUITY FINANCING: The instrument will automatically convert into equity on an Equity Financing at the lower of: (i) the price paid in the Equity Financing, less the Discount; and
(ii) the share price determined by the Valuation Cap.

• ‘Equity Financing’ is defined as a bona fide transaction or series of transactions with the principal purpose of raising capital in exchange for the issue of Preference shares. Investors should note that there is no minimum size that the Equity Financing needs to meet in order to trigger conversion.

• LIQUIDITY EVENT: On a ‘Liquidity Event’ (a change of control transaction or IPO), the investor can either receive its investment back or convert into shares in the Company at the Valuation Cap price. If the investor elects to receive the cash investment back, and the company does not have available cash to pay all such investors who so elect, available cash will be distributed pro rata and any remaining SAFE Interest will convert to shares at the Valuation Cap price.

• DISSOLUTION EVENT: On a ‘Dissolution Event’ (company ceasing operations or a dissolution or winding up of the company), the SAFE investments become repayable (subject always to available proceeds).

Mootral has already raised £574,331 on terms consistent with this SAFE and the Seedrs investment is an extension of that funding round. It was therefore not possible to adjust terms to match the standard Seedrs convertible terms. Investors should review the SAFE instrument in full and are encouraged to ask any queries they may have about the mechanics and seek their own advice on the terms.

The SAFE comes with “Most Favoured Nation” (MFN) rights, which means that in case the company issues convertible instruments subsequent to the Seedrs raise at more favourable terms than the Seedrs SAFE, then the Seedrs SAFE will automatically enjoy these more favourable terms.

Outstanding debt

The company has the following outstanding loans and Convertible Loan Notes:

1. A loan facility of CHF 894,247 (GBP 700,500) with CHF 300,000 currently drawn down. This loan is guaranteed by the Swiss government and is at 0% interest. Repayments are to start from the end of September 2021, with repayment of CHF 24,841 (~GBP 20,000) per quarter over the next 10 years.

2. A long term loan of EUR 1.5m, with an interest rate of 1% above EURIBOR. Repayments will start in December 2026, at which time EUR 300,000 will be repaid annually over the following 5 years.

3. A Convertible Loan Note of USD 100,000 from US based Accelerator Third Derivative, with the following terms:
a. 8% interest p.a.
b. 20% discount
c. Share class: common stock
d. Conversion triggers:
- Next equity financing round: CLN to convert at the lower of: (i) the share price of the next equity financing round, or (ii) the share price at the next equity financing round with a 20% discount.
- Non-qualified equity financing round: if the company exits or liquidates with gross proceeds of less than USD 1m, investors can choose to convert to shares, as outlined in (i).
- On a company exit: the company will pay the investor 2x the outstanding principal balance, plus all accrued and unpaid interest.
e. If not converted, the CLN is repayable from December 1st, 2022 at the option of the lender.

4. A Convertible Loan Note of EUR 2.5m to Bionexus LLC, with the following terms:
a. Interest rate of 5% p.a.
b. Conversion triggers:
- Liquidity event (equity finance round of over EUR 10m, a change in control, or an IPO): the CLN will convert to the highest class of shares at a share price at the lower of: (i) 20% discount on the pre-money valuation of the equity raise, or, (ii) at the current valuation cap of GBP 18,886,500.
- Voluntary conversion: the investor has the right to convert the CLN to the highest class of shares at any time. This will convert the CLN at a valuation cap of EUR 47m.
- Repayment by the Company: the company has the right to repay the CLN to the investor at any time, plus double the amount of interest accrued at the time of repayment. If the Company elects to repay the investor, the investor has the right to choose to be issued shares at a valuation cap of EUR 47m, rather than cash repayment.

Please note, this CLN was initially entered into with a German Family Office, but was subsequently acquired by Bionexus LLC, which is controlled by a connected party to the Founders.

None of the funds raised will be used to repay these loans.

Outstanding SAFE agreements

Since November 2019, investment in the company has been through SAFE Notes that are on the same terms as this campaign. To date, this totals £4,072,079, excluding any amount shown in the progress bar of this campaign. These SAFE notes will convert at the same time as investment in this round.

Republic Co-raise

Mootral is co-raising with Seedrs US Partner, Republic, for a joint equity crowdfund. Investment on Republic is being raised via a Private Placement Memorandum (PPM) on the same terms offered to Seedrs investors. The exchange rate for these investments has been set at £1/$1.36.

The investment round on Republic will be open until mid-October, and so the company will continue to raise funds as part of this round after the Seedrs campaign closes.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Mootral has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 9 July 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from Convertible

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

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