Brewery and drinks brand specialising in beer under 0.5% ABV
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | nirvanabrewery.com/ |
| Sectors | Food & Beverage Non-Digital Mixed B2B/B2C |
| Company number | 10013728 |
| Incorporation date | 16 Feb 2016 |
Investment summary
Business highlights
- Established brand in fast growing No & Low sector
- Listings with Ocado, National Trust, Amazon & more
- 'Best stout' as voted by The Independent
- 4.8 star rating + over 56% returning customer rate
Key features
Idea
Introduction
Nirvana Brewery is the pioneer of No & Low-alcohol brewing. Started by founder Becky and her family in 2016 at the very start of the No-Low movement, Nirvana was one of the first brands to launch a range of alcohol-free craft beers in the UK and the only brand to have their own brewery dedicated to alcohol-free brewing.
Since then, we’ve been on a mission to brew the best tasting alcohol-free beer; developing new recipes and innovative methods and pushing the boundaries of what was previously thought possible with sub 0.5%ABV beer.
And it shows. Our beers have been recognised for their exceptional taste in the Times, Guardian, Metro, Independent and more. We have listings with the likes of Ocado, National Trust, Whole Foods and Amazon and have multiple award-wins under our belt, including our twice Great Taste-winning Helles lager.
For the first time, Nirvana is opening to the crowd for investment. The No & Low space is growing fast and we are ready to take Nirvana Brewery to new heights.
Substantial accomplishments to date
- Range of <0.5% beers developed, including Helles Lager, Classic IPA, Hoppy Pale Ale, Dark & Rich stout.
- Season specials launched regularly, including London Porter, Lemon Gose, Elderflower lager, Tayberry sour and more.
- Listings with Ocado, National Trust, Whole Foods, Amazon, Abel & Cole, Not on the High Street, Dry Drinker, Wise Bartender and more.
- Trade listings with LWC, Nectar, Pigs Ears, Inn Express, Jolly Good Beer, Vintage Roots.
- Award wins including two Great Taste awards for our Helles Lager, International Beer Challenge and World Beer Awards and Alcohol-free Awards’ Lifetime Achievement Award.
- Average 4.8 out of 5 rating in independent reviews.
-Scored higher than leading competitors in blind taste test.
- 2023 annual revenue up by 16%, with December 2023 YoY revenue up 43%*.
- Press features including The Times, Independent, Guardian, Esquire magazine, The Sun and more.
Monetisation strategy
Nirvana’s revenue comes from both Direct-to-consumer (DTC) and Trade (B2B2C). Our target is to scale both streams as follows:
Trade
- We believe that our primary source of growth will come from On-trade channels (pubs, bars restaurants) supplied via our distribution partners.
- Growth to be achieved by working with our trade sales partner, Bright Drinks, with a proven track record of achieving product listings with key trade accounts.
- Driving distribution by supporting our distributors and securing new listings.
- Our mission is to achieve significant volume growth by securing supermarket listings through our work with Bright Drinks and supporting new listings with brand awareness and marketing campaigns.
DTC
- We aim to develop our webshop to grow our direct customers from 1,000 to 10,000+ through Digital marketing and above-the-line brand awareness campaigns.
- Increasing our Amazon business through advertising and optimisation.
- Our business achieves an average margin of over 40%; healthy for our industry.
Use of proceeds
Proceeds will be used towards:
- 30% towards recruiting an experienced marketing professional to supercharge our marketing efforts and help move forward a ‘best-taste’ marketing campaign.
- 25% allocated to our brand awareness efforts and as marketing support to drive sales in new listings with retailers and On-trade groups.
- 10% spent on digital marketing efforts on Google, Amazon and Meta.
- 20% towards a sales professional to drive new business support listings.
- 10% towards new product development to continue growing our expertise in alcohol-free brewing, including launching new seasonal products in the spring.
- 5% Improving our website to optimise for DTC growth.
Investor Perks
Company Disclosure:
- These are exclusive discounts and cannot be used with any other discount codes
- Discounts given are for personal consumption
- All offers are at the discretion of Nirvana Brewery and can be withdrawn or withhed at any time
Seedrs Disclosure:
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Direct Investment Disclosure
£534,790.50 of the direct investment reflected into this campaign was received by the company on 25/09/23.
Previous Restructuring Process
The company was originally founded under the name of Fit Beer, which merged with a business called Copper Tun. The founder of Copper Tun stepped down from the business, and the brand was put into administration in order to sell it back to Fit Beer. Once this was complete, the company name was changed from Fit Beer to Nirvana Brewery.
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