A healthy but flavourful soft drink. Stocked in Tesco, Waitrose, Co-Op with 10m+ products sold!
Business overview
Location | London, United Kingdom |
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Social media | |
Website | nixandkix.com/ |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 09270784 |
Incorporation date | 20 Oct 2014 |
Investment summary
Business highlights
- Established co with £6M revenue achieved to date*
- Over 3000 distribution points
- Stocked in Tesco, Waitrose, Co-Op, Spar & more
- Sold over 10 million products
Key features
Idea
Introduction
Nix & Kix, a female-founded drinks brand, burst onto the scene in 2017 with a bold mission: to redefine healthy refreshment and disrupt the mundane. Tired of the soft drinks market being dominated by brands containing artificial ingredients and an absurd amount of sugar, Nix & Kix emerged as a healthy but flavourful alternative.
With a unique blend of real fruit and botanicals, but no added sugar or sweeteners, our drinks offer a refreshing departure from the ordinary with added zing.
What is our zing? It's our USP: a daring kick of cayenne expertly infused into every drink. Beyond being a natural flavour enhancer and a metabolic lift, the zing represents our brand's essence too.
Since launching, our products have been commended for their great taste and already sold in the likes of Tesco, Waitrose, Co-Op and Spar.
We've demonstrated strong growth to date, and with this fundraise we aim to support our key UK and international listings further and win in the on-the-go occasion.

Substantial accomplishments to date
Traction to Date:
- We’ve already sold more than 10 million drinks
- Total gross revenue generated since 2018 is £6 million*
- 141% growth in revenue YoY (2022-2023) from Co-Op sales alone*
- Over 3000 distribution points across UK and international markets
- Listed nationwide in: Tesco, Waitrose, Ocado, Dunelm, Wholefoods Market, Co-Op and many more
- Continued DTC sales growth, with our year to date revenue for 2023 at £14.7K already up 219% compared to annual revenue of £3.7K in 2020. And average quarterly growth in 2023 of 73%*
Recognition & Awards:
- Featured in various press articles including The Grocer, Telegraph & Stylist
- Awarded Great Taste Awards and an InnoBev Awards Finalist in 2023
- Over 50k social media following
- Over 95% 5 star reviews on Trustpilot
- Email database which has more than doubled already this year
Business Model:
- Our healthy drinks meet the criteria of the UK and Global Functional Beverage markets, which has a combined size of £148bn and growing at a rate of 6.3% CAGR
- With effective supply chain management, we have decreased our distribution costs by 43%
- In the convenience channel, we are 174% up vs 2022!*
- We are BCorp certified with a high score of 90.6
*Based on unaudited management accounts

Monetisation strategy
We are an omnichannel business with 7 different SKUs. This includes our core range (sparkling fruit & botanicals) and Vitamin Vitality range (sparking fruit drinks with added vitamins). Our top selling product is our can of sparkling Mango & Ginger.
We have multiple routes to market, including:
1. Retail - including grocery and convenience listings
2. Out of Home, for example Dunelm and Meta offices
3. Online including DTC and Amazon and Ocado
4. International, especially in the Netherlands
Gross profit margin for 2023 YTD is 41%.
Excellent retention rate on DTC of over 65%.
Our goal is to cement ourselves as the go to healthy soft drinks brand in the impulse occasion.
Use of proceeds
We aim to use the funds from this round to deliver on the following activities:
- Support and maximise revenue at our key listings
- Grow the team
- Invest in sales & marketing to penetrate the market further and grow brand awareness both in the UK and internationally

Key Information
Material Debt
The Company has the following outstanding loans:
1.£146,064.85 loan from FSE with an interest rate of 9.5%. The loan is to be repaid in monthly instalments, with the final repayment due on March 2025.
2.£42,075.92 Bounce Back Loan with an interest rate of 2.5%. The loan is to be repaid in monthly instalments , with the final repayment due on September 2030.
The funds raised as part of this round will not be used to repay these loans.
Loan Facilities
The Company also has the following outstanding loan facilities:
1. Loan facility of up to £250,000 from Glif LPD (of which £250,000 has been drawn down) with interest accruing at a rate of 9.5 % per annum. The loan and any outstanding interest are to be repaid by November 2026 .
2. Loan facility of up to £425,000 from Glif LPD (of which £212,500 has been drawn down) with interest accruing at a rate of 13% per annum. The loan and any outstanding interest are to be repaid by March 2028 .
3. Invoice Finance facility of up to £331,222 from Cynergy Business Finance Limited, current outstanding amount £44,238, with interest accruing at a rate of 1% of serviced debt with a minimum charge of £750 per month . The facility and any outstanding interest are repayable on a 3 month notice period.
4. Loan facility of up to £50,000 from Barclays Bank UK PLC (of which £50,000 has been drawn down) with interest accruing at a rate of 2.5% per annum. The loan and any outstanding interest are to be repaid by September 2026.
The funds raised from this investment round will not be used to repay these loans.
Investor Majority Owned
The Company is majority investor owned, with the largest stakes being held by Julia Kessler, (CEO & Co-Founder) and Kirsten Robinson (Former Director & Co-Founder). Together they hold 29%.
The current CEO & Founder holds 14% of the fully diluted equity.
Investor Perks
£100+
3x one time discount codes (20% off)
£250+
Everything in £100+
5 x store vouchers so you can get the cans in Tesco at a reduced price
£1k+
Everything in £250+
Unlimited 15% off code valid for 1 year
Branded tote bag made with recycled fabric
£5k+
Everything in £1000+
Free ticket to events which we are activating at
Branded metal straws + case of stock
£10k+
Everything in £5k+
Branded glassware
Unlimited 25% off discount code valid for 6 months from investing
£25k+
Everything in £10k+
Lunch at a stockist location in London with the founder
£50k +
Everything in £10k+
Attend an innovation brainstorm session and share your ideas
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
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