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nu:move Group

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Hybrid nationwide online estate agents. Fair transparent packages with no compromise on service.

0%
 - 
Funded
£150,001 target
£153,342 from 0 investors
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Business overview

Location Telford, United Kingdom
Social media
Website www.nu-move.co.uk
Sectors Property Digital B2C
Company number 08803986
Incorporation date 5 Dec 2013
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Investment summary

Type Equity
Valuation (pre-money) £2M
Equity offered 6.97%
Tax relief

EIS

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Business highlights

  • Award Winning Hybrid Agency 2019
  • Marketed Over 10,000 Properties Globally
  • Marketed Over £3Bn Worth of Properties Worldwide
  • 5 Star Trust Pilot Rating (4.8/5)
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Key features

  • Secondary Market
  • Nominee investment min. £10.92 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

nu:move is an online estate agency firm that has continued to grow year-on-year. We pride ourselves on offering our customers a simple, online process to sell and let their property.

The Company operates a franchise model across the country. Franchisees provide dedicated face-to-face advice and a personalised service to all customers. Franchisees are responsible for their local area, whilst implementing our technology and training to meet customers' requirements.

The nu:move business strategy is simple, we are affordable and transparent, without any compromise on service. We offer fair and varied packages to suit all budgets. The business is built on an ethos of traditional values and modern innovation, by blending online and high street estate agency services seamlessly.

Intended impact

nu:move felt that there was a gap in the market for a hybrid online estate agent.

Estate agency was and still is evolving, with over 90% of selling and lettings searches starting out online. We felt that UK customers wanted an online hybrid estate agent that offered:

• A full set of estate agency services
• Affordable sales packages

Our franchise model seamlessly blends and combines the services of traditional estate agents with online estate agents, which allows nu:move to provide the services that homeowners expect when selling their homes with traditional estate agents, whilst also allowing them to benefit from the savings that can be made by using an online estate agent.

Our fee structure is created to be fair and transparent without any hidden charges and payable on completion. It was imperative for us to provide an online platform that aimed to address all the needs of the sellers within the property industry.

Substantial accomplishments to date

In 2013, nu:move online estate agents was launched, to date we have:

• Marketed over 10,000 properties

• We are profitable with natural year-on-year growth*

• Obtained 5 Star Trust Pilot Rating (4.8/5)

nu:move quickly diversified into more sectors within the property industry gaining further opportunities to grow

nu:move International was launched to offer global real estate online.

• Partnering with prime residential agencies providing a portfolio of luxury properties

• Listing over £3 billion worth of properties globally, including off-plan properties

In 2016, nu:move Investments was launched to work with trusted developers and agents with strong track records and backgrounds in property development. Working together to market a portfolio of investment properties to property investors and specialising in sourcing buy-to-let properties amongst a diverse range of investments including:
• Buy-to-let apartments
• Buy-to-let student accommodation
• Fractional ownership buy-to-let investments
• Commercial investments
• Winner of The Negotiator 'Hybrid Estate Agent of the Year Award 2019'

Monetisation strategy

Revenue generated through:

• Saver Package-£699 Incl VAT
• Premium Package-£1195 Incl VAT or 0.5% + VAT (whichever is greater)
• London Price-£1,395 Incl VAT or 0.5% + VAT (whichever is greater)
• Lettings Only-£399 Incl VAT
• Tenant Find-£599 Incl VAT
• Conveyancing referral fees
• Mortgage referral fees

Franchise revenue:

• £3,995 for territorial area of 25,000 properties
• £7,000 for territorial area of 50,000 properties
• £10,000 for territorial area of 100,000 properties
• Franchise licence renewal - £1,300 for 5 years
• Franchisee service & marketing fee - £215 payable monthly per franchise

Revenue earned from commissions received from investment unit sales:

• Investment Property commission rates
• International Property commission rates

We currently also generate revenue via Conveyancing and Mortgage referrals. We aim to generate revenue through our new affiliate streams, such as broadband, TV and phone through Virgin Media and credit checking and life insurance.

Use of proceeds

Primarily, nu:move are raising funds to take on more property instructions by increasing our customer reach through advertising on media outlets and to expand our Franchise network. Our aim is to have a franchisee in all major cities allowing us to bridge the gap that still exists between traditional estate agents and online estate agents. We will invest in brand awareness, technology - updating our website and proving our propensity for evolution. Funding towards HQ team.

The funds will be distributed as follows:

• 40% - Brand awareness via TV, Radio, Social Media and Google Ads (MPU Banners and targeted local marketing)
• 30% - Technology to enhance our website and facilities to enhance user experience for the consumer
• 20% - Franchise Network Training and Expansion
• 10% - Staffing at nu:move HQ

There is a minimal Director’s loan of £50,000. None of the funds raised will be used to repay this loan.

Rewards

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

* Based on 2019 unaudited management accounts.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for nu:move Group has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 28 February 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,002,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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