OceanSaver

Idea

Introduction

OceanSaver® exists to eliminate single-use plastic from cleaning, helping you to save our Ocean every time you clean.

Our Ocean is precious and sustains all life on earth. But it’s drowning in plastic. By 2050 it is forecast that our Ocean will have more plastic than fish. 29 billion homecare products are made each year, nearly all of which are used once and become plastic pollution.

Become an OceanSaver® if you believe there is a better way.

OceanSaver® EcoDrop® refills provide a professional standard of clean for less than the cost of a new plastic bottle.

Simply DROP, SHAKE & CLEAN.

To date we've saved over 2 million plastic bottles from our Ocean. These plant-based refills are not only plastic-free but proven to perform as well as or better than leading competitor brands.

OceanSaver® Dishwasher EcoTabs are the UK’s ONLY EcoCert accredited dishwasher tab. Sparkling clean dishes without toxic chemicals or plastic packaging.

With Laundry products launching soon we've only just begun!

Substantial accomplishments to date

💧£3 Million revenue since 2019*

💧 Saved over 2,000,000 plastic bottles from reaching our Ocean

💧 Grown retail sales +91%, 3X distribution since last Seedrs raise

💧 Stocked in 1,000 retail stores including Tesco, Ocado, Morrison’s, and ASDA

💧 57,000+ customers and over 2000 5* reviews on our website

💧 Reduced the carbon footprint of the spray cleaning category's transportation by over 85% by making the most compact products possible. We calculate 1 TRUCK of OceanSaver® EcoDrops = nearly 12 TRUCKS of traditional trigger sprays.

💧 Created our 1st plant-based disinfectant cleaning refill that is proven to kill COVID-19

💧 Created the UK's Eco-Cert accredited Dishwasher tab, Get sparkling clean dishes without toxic chemicals or plastic packaging.

*Based on unaudited management accounts.

Monetisation strategy

RETAIL

OceanSaver® has an incredible distribution footprint for a challenger eco-friendly household brand, with 1000+ stores including Tesco, Morrison's, Ocado, ASDA, and Amazon. The vast majority of cleaning products are bought in supermarkets, so this is an incredible platform for OceanSaver® to grow awareness, trial, and repeat revenue:

- We aim to launch with more retailers and in more stores, with a target of 4000 distribution points within 3 years.

- Expand the range of products we sell in each retailer.

- Expand the number of categories we play in (from Surface Care to Dish Care, Laundry and more) to increase our share of basket.

D2C

We believe OceanSaver® has plenty of headroom to grow in DTC, building a stronger subscription offering and higher-value bundles across the full household cleaning regimen.

B2B

B2B is a huge market (up $6 billion in the UK). Many B2B customers are looking for an eco-friendly professional grade cleaner and we know that our product has potential to win in that category.

Use of proceeds

OceanSaver® has strong growth potential across Retail, D2C and B2B based on our platform of superior products across 3 huge categories, best-in-class distribution, and an experienced team in place.

We see significant opportunity to scale revenue by investing in the following activities:

1. Grow the commercial and brand team with the aim of doubling the size of our grocery business. We have delivered great results with a small team. We will look to selectively hire exceptional talent to directly drive revenue via unlocking more retail listings (especially across Retail and B2B), build outstanding trade plans and marketing activity to set OceanSaver apart from all other household brands, and scaling our DTC revenue.

2. Improve our website to make the shopping experience as smooth as possible.

3. Create a range of professional, eco-friendly products for the £6 million B2B market.

4. Expand into new categories of cleaning products you can use every day.