Join our mission to save Ocean life from single use plastic and harmful chemicals in cleaning products
Business overview
Location | Leeds, United Kingdom |
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Social media | |
Website | www.ocean-saver.com/ |
Sectors | Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 11356014 |
Incorporation date | 11 May 2018 |
Investment summary
Business highlights
- +£2m revenue last financial year, growing 100% YoY*
- 10,000+ stocking points incl. Tesco, ASDA, Ocado
- Saved 4 million pieces of plastic last year
- 78,000+ direct customers, +2900 5* reviews on our website
Key features
Pitch
About the Campaign

We’re on a mission to save Ocean life from the plastic pollution and harmful chemicals in household cleaning.
We've delivered 100% growth in the last year*, saved over 4 million pieces of plastic and we believe that we have an incredible platform for growth.
This is your chance to become an OceanSaver.
The Ocean will thank you.
Market Opportunity
We're disrupting the Dish, Laundry, and Surface Cleaning categories worth over £5bn in the UK alone with products that:
1. Clean like other mainstream brands, without harming the Ocean
2. Sit in the same price bracket as the household names
3. Are just as easy to buy and use
That's why Tesco, ASDA, Ocado, Booker, and Amazon are all stocking us

Traction & Key Accomplishments
Over £2m revenue last financial year* with an annualized run rate of £3m based on May - Jul 2024 revenue**.

Gross margins at 29% based on June 2024 performance.
Formidable retail relationship with Tesco: We have grown our Retail Sales Value 1742% since launch, going from £1,565 in weekly sales for the week ending 31st Jan 21, to £28,837 for week ending 15th Sept 24.

E-commerce annualized run rate £1.2m (Based on May-Jul 2024 performance)**

//
Winner of the Sky Zero Footprint Fund 2023
*Financial data based on unaudited management accounts. Past performance is not an indication of future performance. £2M annual revenue is based on YE May 2024 performance. YoY growth is based upon growth from YE 2023.
** Annual Run Rate (ARR) is an estimate for the year based on actual results for May-Jul '24, and assumes the same results will be obtained over the next 3 quarters. Past performance is not an indication of future performance.
Use of Funds
We are fundraising to continue supporting the scale up phase of the business with plans to deliver over £4m of revenue this financial year.
Funds raised will be deployed into consumer and retailer marketing to double down on what has worked for us over the past year.
Key Information
Outstanding Debt
The business has the following loans:
1. A Bounce Back Loan from Natwest with £18,570.04 remaining, with an interest rate of 2.5% per annum. The loan is to be repaid on 29/12/2026.
2. A Wayflier loan with £36,020 remaining, with an interest rate of 6% per annum. The loan is repaid in weekly instalments, with the final payment due in 12/24.
3. An invoicing facility with £111,044 currently utilised. This facility has an interest rate of 8.25%.
4. A loan of £350,000 from the Greater London Investment Fund with 14.5% interest. This loan is being closed as part of this round, and will be repaid over 4 years.
The funds raised from this round will not be used to repay these loans.
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