Olly's

Idea

Introduction

Olly’s was founded by Olly Hiscocks after he saw the opportunity to bring a new lease of life, colour, character, flavour & excitement to the olive category. Originally Olly’s Olives, Olly sought to transform the olive market with the aim of launching the first-ever unpasteurised snack pouch of olives in 2018.

Following successful launches of the olive pouches across the UK and internationally, Olly continued to identify new snack categories that could be “Olly-fied” and in that, he found our recipe for our success so far.

Across the space of 12 months, Olly’s snack range quadrupled with the launches of our innovative ranges of nuts mixes, pretzel thins & chocolate pretzel thins. At the start of 2021, Olly’s Olives transformed into Olly’s - innovative and exciting snack creations that are healthier at the heart and deliver flavour to the full.

Substantial accomplishments to date

Olly’s has established a massive community of millions of Olly’s snackers around the world.* Our snacks are available in 16 countries with over 10,000 stocking points and are proving successful across retail, travel, hospitality and online.

The brand has achieved incredible PR features in the likes of British Vogue, GQ, Sheerluxe, Evening Standard, Metro; and has also received some prestigious silverware, including multiple Great Taste Awards, as well as being crowned Savoury Snack of the Year by Degusta.

In line with the brand’s mission to feed the planet’s feel good, Olly’s has also just surpassed the 20,000 school meal donation mark. They work closely with charity One Feeds Two to provide these meals to underprivileged children around the world.

With strong foundations in place, we are now focussed on bringing more Olly’s products to more people in more places.

*Based on number of products sold.
**1,000 packs a day based on sales figures from July 2022.

Monetisation strategy

Olly’s has seen amazing growth to date through diversifying our range of healthier, delicious snacks and selling them across retail, travel, hospitality and online.

To date, Olly's has achieved over £4m in historical revenue. We surpassed the whole of 2021’s revenue in the first seven months of 2022 and saw profitability in May and July so far this year.***

Although the UK has been the key focus, we recently also launched into 15 new international markets. Using our recipe for success in the UK, we will look to accelerate our growth in new markets and continue to broaden our range of products & distribution across all channels in the UK.

***Based on unaudited management accounts.

We are continuing to build upon our amazing list of stockists that now includes Waitrose, Sainsbury’s, Co-op, Morrisons, Whole Foods, EasyJet, Ryanair, WHSmith, Boots, and many more.

Use of proceeds

From this investment we will be directing 60% towards marketing, 20% towards new hires, 15% as working capital & 5% towards NPD.

We have also just moved into our own production facility which has already seen a decrease in production costs and increase in supply capabilities.
We plan to invest our Growth Capital into:

1. We have just launched into Tesco, Asda and Holland & Barrett, meaning we are now listed in major UK retailers. We will be executing marketing strategies to grow the distribution & prominence in all these retailers.

2. Making a number of key hires in sales & marketing to bring a wealth of experience in scaling the business.

3. Continuing to expand into new export markets and providing marketing support for these, with a view to replicating the same growth we’ve seen in the UK.

4. Scaling our D2C business; we intend to launch onto international online marketplaces including Amazon EU & US.

5. Continuing to develop and innovate products in our new production facility.