On The Mend

Idea

Introduction

Physical rehabilitation is daunting. We’re on a mission to transform it for everyone.

On The Mend is a platform that enables the delivery of a tailored physical rehabilitation plan for anyone suffering a problem with their tendons, muscles, bones or joints – something that affects 1 in 4 of the world’s population annually.

The NHS spends almost £5bn each year treating people with such conditions and orthopaedics now account for the biggest single category of elective surgery waiting lists. To make matters worse, one out of two people aren't following through with their home rehab, wasting a lot of precious healthcare resources.

The good news is that studies show how simply putting a greater emphasis on self-care can reduce the cost of physiotherapy treatment by up to 32%.

We have built an online platform which aims to transform the rehabilitation journey for everyone involved. For patients, we make it easier for them to stay active and engaged with their prescribed treatment plan through our mobile app, keeping them connected with healthcare professionals, and creating better outcomes for their rehab journey. For surgeons and physiotherapists, our platform aims to make it easier for them to manage their caseload, track their patients’ progress and collaborate more effectively with colleagues.

Our mobile application and web portal has been built, and is now ready to deploy in initial pilot programmes.

Substantial accomplishments to date

We have achieved significant traction over the past two years:

- Built a mobile application for patients and web portal for healthcare professionals that is ready to deploy across the UK and designed for rapid scale overseas.

- Compliance with industry standard regulations ISO 27001, GDPR, Cyber Essentials, and NHS Data Security & Protection Toolkit, required to operate in most UK hospital and community care settings.

- Built a team which represents all sides of the problem we’re addressing. Our co-founders include a patient, surgeon and physiotherapist.

- Added two seasoned healthcare industry executives to advise our board on team building, route-to-market, and commercialisation strategies.

- Accepted into the Aviva Insurance-backed Founders Factory accelerator programme, which is also a shareholder.

- Invited to present to multinational insurance executives at GenRe’s headquarters, reflecting the need for the innovative technology solution our team is bringing to the global healthcare industry.

- Successfully raised £142,000 at a pre-money valuation of £1,750,000 to fund the build of our platform, regulatory compliance, legal and operational costs.

- Starting the process of planning our first pilot study with a large London-based physiotherapy clinic.

- Strong interest from a US customer following previous overseas visits.

Monetisation strategy

We target our earliest paying customers to be those closest to the delivery of care: private surgeon groups, physiotherapy clinics, specialist orthopaedic centres or NHS hospitals/Trusts.

Our goal is to be paid by healthcare providers based on the number of active patient users in return for improving clinic productivity, enabling better connection with other providers in the system, creating a differentiated product offering and supporting digital transformation initiatives.

Once we establish a strong product-market fit with providers across the UK, US and elsewhere, we will start to target private health insurers, NHS Integrated Care Systems and medical device manufacturers, which stand to benefit from system-wide improvements.

Our objective is for these healthcare players to pay us for delivering seamless data flow through the healthcare system, a differentiated product offering, helping attract new private patients and improving state run efficiency to drive greater long-term capacity.

Use of proceeds

We have used our previous funding round to support product development, regulatory compliance and marketing including two trips to the US for early talks with a regional healthcare provider.

Building on the traction we have achieved to date, we are looking to raise £250,000 to secure and support early pilots with orthopaedic brands and to market the business in the UK where we will focus our efforts over the next 12 months.

A third of this funding will go towards the people, technology and regulatory costs associated with supporting all aspects of product maintenance and improvement, as part of the feedback we will be receiving from our pilots.

The remaining two-thirds of the budget will go towards supporting our pilots, marketing and other operational costs.

Beyond any early traction we achieve in the UK, we will start to re-engage overseas customers, including in the US.