One Year No Beer (OYNB)

Idea

Introduction

It’s not easy to change your drinking habits alone. There are numerous industries supporting weight loss, fitness, and wellbeing, and yet in our view, there’s little to help people seeking to reduce their drinking.

Whether socialising, celebrating, commiserating or unwinding, drinking has long been entrenched in work, social, and family gatherings.

Most of us are aware of the detrimental impact excess drinking has on our physical and mental health, fitness, sleep, work and relationships. It’s responsible for 3 million deaths per year, 5.1% of all diseases, and costs upto £59bn to the UK economy alone.

Through an affordable, structured email and video-led challenge, OYNB helps people change their relationship with alcohol on their own terms. With support at every step from the biggest community support platform for drinkers in the UK, 70,000+ in 90 countries are empowered to develop new healthier habits, confront problematic drinking and improve their health and lifestyle. Let's make it millions.

Of those that completed OYNB challenges, research in conjunction with the University of Stirling showed that:

Substantial accomplishments to date

£2.67 million in revenue (LTM)*.

210% Year-On-Year Growth (LTM March 2019 to LTM March 2020).

Model proven by Stirling University research.

70,000+ members in 90 countries.

130,000+ Facebook followers.

50,000+ Instagram followers.

Widespread media coverage: BBC, ITV, Metro, The Sun, The Times, Daily Telegraph, The Mirror, The Express, Irish Independent, The Huffington Post, Men’s Health, City A.M.

*Unaudited management accounts.

Monetisation strategy

The core products in our highly-scalable subscription-based model are 28-day, 90-day and 365-day challenges. Other revenue comes from courses, events and merch.

B2C – Members buy a challenge and then continue on to pay a subscription for add ons (circa 95% of current income).

B2B – Commissions on platform referrals offered to partners.

Of the 2.3bn worldwide drinkers, 48% do so hazardously – giving us a potential market of 1bn people.

While 29m in the UK drink, there has been a per capita decrease in alcohol consumption of 18% (as measured from 2004 to 2016). Some 4m Brits took part in the Dry January challenge in 2020.

OYNB has thrived alongside the growing number of people seeking to cut down on drinking, or quit altogether. During the Covid-19 lockdown, 1/5 have reported drinking more, while 1/3 have cut down or stopped altogether. Both groups present a market opportunity for OYNB.

Use of proceeds

The current funding round seeks to consolidate that growth and deepen interaction with new markets, continuing the upward curve. Proceeds from this round will be used for the following:

We see an opportunity to be the go-to support platform for health, wellbeing and tackling addiction. Our curated digital guidance and coaching could be applied horizontally into different geographies and verticals, including those seeking to quit or reduce their intake of sugar, caffeine, or other drugs.

We believe that the market opportunity is big enough to lead to an IPO, and potential acquirers vary from insurers, to organisations like Weight Watchers.