PamperBook

Idea

Introduction

PamperBook is one of the UK’s leading digital booking software platforms focussed on the hair and beauty sector. Over the past 12 months we are boasting a whopping 100k+ appointments booked, over 1,000 businesses registered, and 20,000 customers! We have created a brand that represents & attracts our perfect target market & appeals to potential users more than our competitors.

Research by the National Institute of Hair & Beauty shows that pre-Covid 19 there were nearly 45,000 registered hair and beauty salons in the UK, contributing in excess of £8bn in revenues. Of these businesses over 50% have a turnover of less than £100k, and 75% employ less than five staff. To succeed with its business Pamperbook only needs to win a very small fraction of this total market and our product is very much aimed at the small business operator / freelance provider which represents the largest part of the UK market. Furthermore our branding is designed to appeal to a market where the vast majority (88%) of the employees in the sector are female.

And of the circa 300,000 employed in the sector more than 60% are self-employed and over 46% of bookings are made before/after working hours & people much prefer to book online.

Substantial accomplishments to date

PamperBook is now established all over the UK with over 100,000 appointments booked over the past year (given 3 lockdowns). Our numbers are skyrocketing with fantastic reviews all over our platforms! We’ve built brand partnerships with beauty wholesalers who will promote PamperBook via their channels. Media outlets and companies have featured us and our mission as we continue to attract more users and partnerships. We now have nearly 17k followers on our social media platforms with brand ambassadors in nearly every region in the UK promoting our brand.

Monetisation strategy

We plan to have two revenue streams:

B2B

We currently charge a monthly subscription fee based on how many diaries the business needs:
• Bronze £15 p/m
• Silver £25 p/m
• Gold £35 p/m

We have also introduced a "PamperBook Pay" feature allowing businesses to take deposits & full payments via the app. For this, PamperBook Ltd will take 5% of each transaction, plus monetising our text reminder costs.

B2C

We aim to target the end-users (consumers) to book with our salon
& freelance businesses in order to use our PamperBook payments feature, to drive more revenue giving us a subscription plus percentage model.

We plan to also introduce a "PamperCard" feature which allows consumers to book with our registered businesses giving them discounts and offers - similar to "tastecard" for the beauty industry. The consumer will purchase their cards via the app at a subscription fee of £9.99 per month.

Use of proceeds

The funds will be used for the following:

- Marketing of the product through paid marketing,
- Building our team including three new hires in marketing, development, and sales & account manager.

Through this planned growth we aim to bring the business to a profitable position over the next 2 years.

*Based on unaudited management accounts.