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PÄRLA

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Invest in a sustainable future of beautiful, healthy smiles and clean oceans with PÄRLA Oral Care.

118%
 - 
Funded 24 Dec 2024
£310,003 target
£449,565 from 140 investors
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Business overview

Location London, United Kingdom
Social media
Website parlatoothpastetabs.com
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12182200
Incorporation date 30 Aug 2019
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Investment summary

Type Equity
Valuation (pre-money) £4.1M
Equity offered 8.22%
Tax relief

EIS

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Business highlights

  • Dentist designed to be good for you & the planet
  • As Seen on Dragon's Den - B Corp Certified
  • 38,000+ customers online - 2000+ retail touchpoints
  • Stocked by Sainsburys, Waitrose, Boots, Ocado & more
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Key features

  • Secondary Market
  • Nominee investment min. £22.62 +

Pitch

About the Campaign

Our innovative, science-backed oral care products are B Corp, 100% plastic free & designed by some of the UK's leading dentists to be good for you and the planet.

With 38,000+ DTC customers & 2,000+ premium UK retail touchpoints, we believe that PÄRLA is the future of oral care and we are just getting started!

Market Opportunity

We believe that PÄRLA is perfectly positioned to disrupt a category valued at $37.7bn, and set to grow +47% by 2030 (Grandview Market Research, Oral Care Market Size & Trends, 2023).

Consumers are more aware than ever of the ingredients they put in their mouth and the impact of their packaging. Our natural, sustainable, microbiome-friendly oral care is perfectly placed to take advantage of this exciting trend.

Traction & Key Accomplishments

Award-Winning Oral Care.

100% plastic-free and B Corp certified.

£2.7+ million Revenue to date (up to 31st Oct, 2024).*

Retail growth value +94% since launch in 2021.*

Seen on Dragons Den, Sainsbury’s prestigious Future Brands programme and Wholefoods Market Next Big Thing 24 for our innovation in dental.

Supported by Dental professionals with listings in practices across the UK.

We currently have customers brushing with PÄRLA in over 20 countries, including USA, Australia and Canada.

* Past performance is not an indication of future performance. Based on unaudited management accounts.

Use of Funds

Your investment will help PÄRLA on their mission to solidify their position as the leading challenger brand in oral care. Funds will go towards game-changing new packaging/product developments, expanded brand awareness, expansion into new markets and more.

34% - NPD

34% - Marketing

21% - Acquisition

10% - Operations

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Founder Disclosure

The three founders of PÄRLA remain practicing dentists.

Dr Simon Chard, Co-Founder and CEO, allocates 21 hours to his practice per week.

Dr Adarsh Thanki, Co-Founder and CFO, allocated 10 hours to his practice per week.

The rest of their time is spent on PÄRLA.

Dr Rhona Eskander, Co-Founder, is not directly involved in the day to day running of the business.

Hayley Costanzo, the Managing Director of PÄRLA, is full time in the business.

Outstanding Debt

The company has the following loans:

A loan of £250,000, with an interest rate of 4.5%. This was drawn down in August 2022 and is being repaid in 60 monthly instalments of £5,395.83.

A second loan of £250,000, with an interest rate of 4.5%. This was drawn down in September 2022 and is being repaid in 60 monthly instalments of £5,395.83.

A loan of £2,500 with 0% interest which is due to be repaid in July 2026.

The funds raised in the this round will not be used to repay these loans.

Share Classes

The Company currently has two classes of shares, A Shares and B Shares. All investors in this round, including Republic Europe investors investors, will receive A Shares.

Holders of A Shares and B Shares will receive voting rights and dividend rights.

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To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 11 November 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,093,191

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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