Peaks

Pitch

About the Campaign

The majority of people don't invest, even though 61% of non-investors recognise that their future outlook would improve if they started investing now.

At Peaks, we've built an app that makes investing simple and accessible, so that everyone can achieve a brighter financial future, no matter their wealth, knowledge or experience with investing.

You can now become part of our mission by participating in our crowdfunding.

Market Opportunity

We estimate that there are at least 130 million Europeans who are in need of a simple solution that enables them to invest.

We believe Peaks is well-positioned to become one of the leading European players in this field as we are able to target new customer segments: our user base is composed of young people (median age 34) and nearly 40% women.

We focus on long-term wealth accumulation, have built our own technology platform in house, are fully licensed and do not depend on others. We determine our own future.

Traction & Key Accomplishments

Peaks serves more than a 100,000 customers in the Netherlands and Germany, who love our product:

=> Our app is rated Excellent on Trustpilot;

=> Has 4.8 stars in the App store and 4.6 on Google Play;

=> Customers praise the simplicity, ease, and clarity of Peaks.

As a result customers are highly engaged, open more accounts and trust us with more of their money.

=> More than 80% of our paying customers deposit at least once a month;

=> Peaks' Assets under Administration grew by 61% in 2023 and another 30% in the first half of 2024, to reach a total amount of €339M. (as of June 30th 2024).

As a result Peaks' gross revenues grew 49%, from €2.2M in 2022 to €3.3M in 2023.

(source: audited Annual Report 2023. Note: past performance is not a reliable guide to future performance).

Business Model

Our business model is aligned with our mission as our revenues grow when more people use Peaks and in turn, grow their wealth.

Our pricing model ensures stable and recurring revenue streams. We offer 3 subscriptions, each consisting of a fixed fee to ensure stable revenue and a variable fee that scales with the customer's wealth.

We acquire new customers through our referral program (> 40% of inflow), organic inflow via content marketing (>30%) and paid acquisition (<30%). (source: Peaks)

Use of Funds

Our aim is to become a leading European player in wealth accumulation. Peaks' operational costs are already fully covered by our revenues, so the funds raised will be used entirely to accelerate our growth.

We will use the funds to:

=> Invest in brand awareness and customer growth;

=> Improve and expand our proposition for existing and new customers, including freelancers and business owners;

=> Roll out Peaks to three new countries in Europe by 2025.