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Perfect World Ice Cream

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Perfect World makes premium vegan & free from ice cream with a list of health benefits & no added sugars.

100%
 - 
Funded 21 Nov 2018
£149,994 target
£150,364 from 108 investors
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Business overview

Location Tunbridge Wells, United Kingdom
Social media
Website www.perfectworldicecream.co.uk
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 8080000
Incorporation date 23 May 2012
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Investment summary

Type Equity
Valuation (pre-money) £3.7M
Equity offered 3.87%
UK tax relief

EIS

Idea

Introduction

Further to our recent update, we are now raising funds for our 2019 working capital requirement. Full details of requirements and progress can be found in the last update notice, also attached to this campaign. There are 8,907 shares being offered to current investors in this private round at a 20% valuation increase based on the successes of this year. Seedrs has preemption rights so you can at least be allocated shares according to you previous holding percentage. Pre-emption rights apply until Friday November 2, and new shareholders may be accepted if the round is not filled.

Intended impact

Working capital for potential new multiple retailer listing spring 19.
Significant expansion into EU in spring 19 with a focus on Germany and Belgium.
Food service sales in the UK in early 19.
Store extension in Netherlands.
Exploration of USA production facilities (for 2020 expansion).
Finalise development of new product lines.
Implementation of fully scalable internal systems to integrate production, purchasing, accounting and projections into one automated platform.

Substantial accomplishments to date

Sales to August have beaten entire 2017/18 revenues.
Winner of the Healthy Food Guide’s Best of Health Awards 2018 (Snacks/Frozen Treats category).
Winner of 2 Nourish Awards (Best Dairy Free Ice Cream and People’s Choice Awards).
Kosher Parve certification completed.
Food service product developed, produced and out with Green Seed sales teams.
Finished stock and ingredients grown from £50k in April 2018 to £114k as of Sept 1st, 2018.
Rotations and promo performance have been good in Jumbo; performance 'much higher than expected' (quote from buyer Oct 18).
Ocado performance up over 400% YTD over the same period last year.
German sales teams engaged for potential Spring 19 launch - positive sample tastings have resulted in one major retailer meeting so far, and requests for Dec-Feb follow up from 4 others; two more are expected to request samples.
Belgian sales team contracted October 18. Sales push started for spring 19 launch.

Monetisation strategy

Expansion of EU and UK distribution.
Launch of new food service product.
Independent distribution channels.
Finalised development and launch of new product ranges.

Use of proceeds

Increase of stock and materials to avoid 'just in time delivery' and allow larger finished good volumes (larger buffer stock) to be stored abroad.
Expanded 2019 marketing budget for new launches in the UK and for new EU territories.
Implement new internal integrated systems.
Pursue further markets for later in 2019 (EU) and 2020 (targets will be USA, AU, Middle East).

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Perfect World Ice Cream has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 25 October 2018 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,721,219

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

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