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Perkier

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Perkier develops and markets snack bars that 'Taste Good. Do you good. Don't mess up the planet.'

152%
 - 
Funded 26 May 2023
£400,000 target
£614,374 from 268 investors
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Business overview

Location Slough, United Kingdom
Social media
Website perkier.co.uk/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 07974955
Incorporation date 5 Mar 2012
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Investment summary

Type Equity
Valuation (pre-money) £5.8M
Equity offered 9.56%
Tax relief

EIS

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Business highlights

  • 22 million bars sold. Perkier sells one bar every 7 seconds.
  • +6,000 distribution points inc. Sainsbury’s, Waitrose, Morrisons
  • Revenue +21% latest year & accelerating +54% in Q4 22**
  • +100% Growth on Amazon & Foodservice, with a 4.7 star rating
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Key features

  • Secondary Market
  • Nominee investment min. £11.20 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

We’re on a mission to make the healthiest snacks on the planet! But we don’t just care about your health, because every snack we make Tastes Good. Does You Good. Doesn’t Mess Up the Planet.

Consumers increasingly want to ditch biscuits and chocolate and switch to a healthier snack. But they're often crammed full of sugar or artificial sweeteners, and unhealthy fats & some taste like cardboard!

Perkier bars are leading-edge, nutritionist-approved and sell in some of the fastest-growing market segments. With 60% Less Sugar, 34% More Protein, 100% More Fibre compared to our nearest competitor, vitamins for immune support and billions of probiotics for a happy healthy gut. Many of our range is Non-HFSS to secure in-store displays. All Natural. Gluten free. Vegan. Palm Oil Free

81% of consumers found Perkier bars tasty + 4.7 star rating on Amazon

Our sustainability creds are way ahead of competitors (see below).

Our founders quit their food industry jobs to disrupt the snacking market.

*Based on company research.

Substantial accomplishments to date

1 Perkier bar sold every 7 seconds. 22 million bars sold.

Perkier has +6,000 distribution points; inc. every Sainsbury’s and Morrisons supermarket, over 75% of Waitrose stores, Boots food-to-go and online with Ocado.

We’re listed in the major Foodservice companies including Bidfood, Compass and Brakes, and have grown +100% since our last Seedrs round**.

Perkier is a Top 3 brand on Amazon UK’s Fruit & Nut bars and Top 5 on Amazon’s most innovative products! Perkier is on Amazon’s fast-track Launchpad program for high potential SME’s. Our growth on Amazon is accelerating by an average of +20% monthly growth since Dec 2022.

Sustainability is increasingly important to our key customers, as they speed towards their targets. Perkier is ahead of the pack being Carbon Neutral, 100% plant-based, Palm Oil Free and using only recyclable packaging.

*Table above is based on publicly available information.

We offset our carbon emissions by working with Climate Partner to plant carbon-guzzling bamboo in Nicaragua, providing green electricity to homes in the Congo through a hydroelectric power station, and providing clean drinking to homes in Sierra Leone – helping women and girls stop collecting firewood so they can go to school or secure additional income.

We have completed our B Corp assessment and expect to be a B Corp company in the coming weeks! Watch this space!

Our award-winning digital marketing has reached over 5 million consumers on Facebook and 3 million consumers on YouTube (Data to 28th Feb 2023)

*Information presented in the image is based on company research.
**Based on unaudited management accounts.

Monetisation strategy

Perkier operates across 4 key channels: Retail, Online, Foodservice and Export.

We have exciting plans and intend to accelerate our growth through the following:

1. Increase sales with current customers including Sainsbury’s, Morrisons, Waitrose, Boots, Ocado and Amazon plus our Foodservice partners including Bidfood, Compass and Brakes.

2. Acquire new UK customers, such as with major supermarkets and high street and convenience chains, to increase our distribution

3. Expand in EU and Middle East

Use of proceeds

We will invest the funds in 3 key areas with the aim to accelerate our growth

(1) Trade Marketing Investment to drive sales with current and new customers

(2) Increase Digital Marketing: Our digital campaigns are proven to be effective in building awareness and sales and securing loyal customers across Amazon and Retail; with more investment, we intend to deliver higher sales.

(3) Innovation: Bring outstanding products to market meeting the most exciting consumer trends.

This is your chance to invest, join us today! And let’s make the world a perkier place!

Key Information

Outstanding debt

The company has a £135,000 Coronavirus Business Interruption Loan from HSBC at an interest rate of 3.99% per annum, over the Bank of England base rate. The loan is to be repaid by January 2027; monthly installments started in January 2022. The loan provider, HSBC, has a fixed and floating charge over all assets as security for the CBILS loan.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Perkier has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 31 March 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,790,680

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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