Perspective Pictures

Idea

Introduction

Started just under two years ago by Rupert Rixon at 21 years old (in a shed), Perspective Pictures is a video production company now based in North London, focused on creating engaging, creative, digital-first video content.

In the past 18 months we’ve grown incredibly quickly, working on advertisements, event videos, documentaries, short films, and commercial projects for clients including Rolls Royce, The RAF, UFC, Brewdog, HSBC, and Sony across Europe, North America, South Asia, and North Africa.

Intended impact

In 2019 its thought that over 80% of all online traffic will be video. Almost 5 billion videos are watched on YouTube every day, and yet it still seems, in our opinion, that the majority of brands are left behind. Why?

We believe that producing video content for online isn’t the same as TV - pure and simple. In our experience, there is already a huge number of video production companies out there who produce fantastic TV ads/programs, and brands are used to it, but this content simply doesn’t translate properly to online.

If you want to reach an audience online, particularly a younger one, we think you need to tailor the content for that medium. In our view, the video often needs to be subtitled, fitted to different aspect ratios, grab people within the first 5 seconds, and most importantly feel authentic.

That’s where we come in - forget about traditional media, we create branded content exclusively for digital.

Substantial accomplishments to date

We've worked with an array of fantastic companies, including:

- In Year One (May 16-17) we had turnover of over £46,000 without any investment.

- In Year Two to date (May 17 - Mar 18), we have already billed over £110,000 worth of business.

- January 2018 had revenue of £9,334, compared to just £375 revenue in January 2017.

- We’ve had to change office multiple times in under two years on account of our growth.

- We’ve completed well over 100 projects in under two years, for clients including Rolls Royce, Google, HSBC, Island Records, SEGRO, and the RAF.

Check out our 2017 showreel here:

Monetisation strategy

Our revenue model is relatively straightforward. The client gives us a brief or a problem to solve, we put forward a treatment. If approved, they pay us 50% deposit upfront, and then we invoice the additional 50% once the project is completed.

Use of proceeds

Improving our Product: 8.5%.

We'll be paying for a series of workshops for our creative team with high-level filmmakers to ensure what we’re producing is absolutely top notch.

Sales / Marketing: 60%.

What we will be spending the majority of this investment on is bringing new business through the door. SEO, Adwords, an effective business development agency, hiring an experienced sales manager, improving our website/branding, and hiring a keen business development executive.

Increasing capacity: 12.5%.

We expect more work coming through the door, so we want to be sure we can handle it. We want to hire a new senior filmmaker to join the team, as well as build a new high spec computer for the office to reduce render times, and speed up our editing workflow.

The remaining funds will be used to cover SEEDRS and accounting fees as well as hold some funds for contingency.

Please note that the Company has a finance lease on camera equipment to the value of £21,997 + VAT. The proceeds of this raise will not be used to make payments on the lease (£723.38 per month) - the lease will be repaid out of operating profit.