Perspective Pictures

Idea

Introduction

Perspective Pictures was established in May 2016 by Rupert Rixon, in a shed at the back of his parents garden. Despite humble beginnings we’re now a fully-fledged creative video agency based in Islington, North London. The focus for the team is creating engaging, digital-first, video content.

Since its inception, Perspective Pictures has grown exponentially, working on ads, documentaries, crowdfunding videos, and commercial projects for clients including; Rolls Royce, Deliveroo, Royal Air Force, Timeout London, Huel, Compare the Market, Topman and Seedrs.

Trusted by:

Intended Impact

We believe that producing video content for online isn’t the same as TV - pure and simple. In our experience, there is already a huge number of video production companies out there who produce fantastic TV advertisements, as well as long-form pieces for brands. However, this content simply doesn’t translate properly to an online audience.

If brands want to reach an audience online, particularly a younger one, we believe they need to tailor and optimise the content they produce, for both the platform and the intended target audience. This could be a short snappy, subtitled Facebook ad, or a long-form 22 minute YouTube series, many examples of which we currently have in our portfolio.

We have an average age of 25 across the business, we don’t overproduce, use small teams, own all of our camera equipment, and have all our own in-house production teams and creatives.

Substantial accomplishments to date

We’ve worked with an array of fantastic companies, on a shedload of exciting projects, while also growing massively as a team. A few of our key achievements include:

- In 2018 (when we previously raised on Seedrs) we had a team of 5, and now our team has grown to 20 people. We’ve had to change between our offices five times in under four years on the account of our growth.

- We’ve created hundreds of projects in under four years working with small, medium and large-scale businesses, both at home in the UK and internationally.

- We’ve been featured in the Evening Standard, Forbes, BA BusinessLife, Moneyweek, and Shortlist.

- Our billed revenue in 2018 was £185,595, this over doubled to £502,000 in 2019, and we sold over 200k worth of video content in the first 60 days of 2020.

- Our founder Rupert was awarded Forbes 30 under 30 in the media category this year.

So, if you've read this far, you’ll know we can talk the talk. But a picture is worth a thousand words, and a video is worth far far more. Check out our BBC interview here, so you can see us walk the walk as well...

Monetisation strategy

Our revenue model is relatively straightforward. The client gives us a brief, or in many cases, a problem to solve. We then put forward a quote and a suggested approach. If this is approved, they pay us a 50% non-refundable deposit, which can include pre-planned project expenses, and then we invoice the additional 50% once the project is completed.

Check out our Showreel here:

Use of proceeds

The money raised will be used across a number of different areas.

Increasing capacity, we’d like to build the capacity to make £2m worth of video content per year. This involves scaling up the team further, and purchasing more computing power, equipment etc.

Further investment in Sales/Marketing to continue to grow our client base.
Invest in team training and education to ensure we can offer the absolute best service/product.

Contingency to help manage cash flow and unexpected situations.
* Based on unaudited management accounts.