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Playenable Ltd.

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Toptable for sports : An online hub for visitors to search and book gyms and facilities around them.

100%
 - 
Funded
£25,000 target
£25,000 from 65 investors
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Business overview

Location London, United Kingdom
Social media
Website -
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital B2C
Company number 7980224
Incorporation date 7 Mar 2012
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Investment summary

Type Equity
Valuation (pre-money) £475K
Equity offered 5.00%
Tax relief

SEIS

Idea

Introduction

PlayEnable can be described as the Toptable for sports. It aims to be an online hub for visitors to search and book gyms and facilities around them. Problems we aim to solve: A) The inconvenience of having to search for appropriate sports facilities and to book them via the phone. B) The fact that no reviews are available for various sports and fitness aggregators C) Free web-based booking/facility management system to lock-in the facility to PlayEnable.

Intended impact

PlayEnable could potentially revolutionize the way people make bookings in gyms and sports centers.
At the facilty end, it would help small facilities with limited marketing and operations budgets to compete with the bigger chains.

Substantial accomplishments to date

Facilities signed up :
California : 19 are using PlayEnable's platform to advertise their free slots
London.

Corporate tieups:
LinkedIn and Oracle for visitors to our website

Recognitions:
1) Grand Finalist at the European Student Startups in 2012.
2) Finalist at the London Business School Business Plan Competition in 2012.

Monetisation strategy

1) Commissions from bookings of individual spots
2) Commissions from the sale of monthly and weekly memberships at clubs
3) Other sports merchandize sales and affiliate marketing

Use of proceeds

1) To increase spending on online and offline marketing and promotions
2) Grow team for marketing and client management
3) Invest on mobile and web platform upgrades and features

Market

Target market

Target market :
A) Suppliers (Gyms and Sports facilities): Especially the smaller ones which we think have limited marketing budgets and visibility issues
B) Sports/Fitness enthusiasts : Especially urbanites who we believe would 1) like the convenience of online bookings; and 2) would like to try out different sports in different gyms.

Characteristics of target market

We believe that current trends are:

1) Short term subscription models at gyms and sports facilities are on the rise.
2) Booking by phone and web platforms is preferred over phone bookings (E.g. Hotels.com; Opentable etc)

Marketing strategy

We have the following plans: Online : Social Media campaigns (in progress) ; Google and Facebook Ads, SEO and Offline : Flyers; Tie ups with Hotels, Corporates (in progress) and with Universities.

Competition strategy

PlayEnable aims to provide:
A) A free booking software to facilities which they can use to manage their schedules and their members. This would effectively lock in the facility to PlayEnable against competition by increasing switching costs to other booking solutions.
B) Unlike other solutions, PlayEnable would not just provide a booking solution but also bring visitors: University students, Corporates, Hotel residents etc. It would take care of the SEO and promote each facility via Social media, etc.
C) By diversifying the geo-locations, visitors would be able to use PlayEnable approved gyms and sports facilities in more cities than the competitors.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Playenable Ltd. has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 22 August 2012 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £475,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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