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Player+

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B2B2C ecosystem connecting 200M+ Amazon households globally with video content via genre-specific TV Apps

123%
 - 
Funded 4 Oct 2023
£200,011 target
£247,256 from 223 investors
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Business overview

Location London, United Kingdom
Social media
Website www.playerplus.com/
Sectors Entertainment Digital Mixed B2B/B2C
Company number 12370950
Incorporation date 19 Dec 2019
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Investment summary

Type Equity
Valuation (pre-money) £4.6M
Equity offered 5.09%
Share price £2.308
Tax relief

EIS

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Business highlights

  • 50+ partners, inc. Sky News, Bloomberg & Universal Music
  • Trailers on NBCU's "Shows Must Go On" YouTube channel 1.48M subs
  • Signed contract with Universal Music for StagePlayer+
  • Tech stack built. NewsPlayer+ and StagePlayer+ already released
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Key features

  • Secondary Market
  • Nominee investment min. £11.54 +
  • Direct investment min. £10,000.00 +
  • Idea
  • Key Information
  • Investor Perks
  • Team
  • Updates
  • Investors 223
  • Discussion
  • Documents

Idea

Introduction

Player+ brings together, aggregates & curates premium content not catered for by streaming titans like Netflix, in subject-specific TV Apps.

Our partner-orientated model has vast potential for the content market and audiences.
For content owners - distribution on leading smart TVs & devices, including cable & satellite TV platforms, a greater footfall, & customer data access without having to invest in their own TV apps.

For TV viewers - the welcomed convenience of having all their favourite genre-based content in one app, on their favourite devices.

Player+ has brought the world's leading news channels together for NewsPlayer+ & created a streaming destination for Performing Arts in StagePlayer+. Both categories have been well received by, content companies & platforms. Plans to launch new categories are well underway.

Aggregation exists in other sectors including travel and finance, & now, through Player+, TV.

Substantial accomplishments to date

Player+ has made significant strides in the creative industry. From partnering with NBCU to promote content available on StagePlayer+ to its 1.48M Shows Must Go On subscribers, to StagePlayer+ being hosted on the TVOD app that allows for in-app Amazon purchasing.

The company has also signed a deal with Tech Live, which has enabled distribution to worldwide-leading hotel rooms. And with a Universal Music deal signed in early 2023, some of the biggest pop and rock concerts are now available on StagePlayer+.

The success and milestones reached thus far speak volumes about the calibre of Player+’s founding team. With decades of experience in the industry at big-name companies like BBC, ITV, Britbox, Virgin Media and more, their knowledge and connections reach far and wide, with Player+ CEO, Rich Jacobs part of an exit success in this space.

With the underlying technology built for scale, Player+ aims to do so by increasing the distribution coverage and partners, expanding available content and categories, and launching in more territories around the world.

Monetisation strategy

Player+ uses a collaborative model:

- No upfront costs for content owners
- No advances or guarantees for content
- Player+ shares a percentage of the net revenue on every transaction made by customers
- Player+ shares customer data with content partners

This creates a collaborative and mutually beneficial relationship and both Player+ and its content partners benefit from the success of the platform.

In addition, Player+ assists with bespoke, paid services (social media, PR, account management, and more) which empower content holders and enriches the ecosystem for all. Included in the content holder partnerships are formal commitments to promote and publicise the availability of content on Player+ to their vast audiences.

As Player+ grows and creates opportunities, we envision our revenue model to evolve:
• Monthly fixed fees from content owners (carriage)
• Ad revenue share
• Retail revenue share (affiliates)
• Corporate & Institution access
• Licensing to venues

Use of proceeds

Funds raised in this round will be allocated as follows:
Marketing - 10%
Team - 30%
Product - 30%
Distribution - 30%

Player+ has completed the initial investment required to develop a fully scalable platform for two categories. The company's next phase focuses on scaling the business, and funds raised will be allocated to identified areas.

Unlike Netflix, Player+ does not commission new content, resulting in small ongoing investments needed to scale the platform. The company's platform enables global content distribution currently to 200M TV households through recognised channels such as Fire TV, Samsung, LG, Apple TV and Android TV. And is ready to deploy on cable and satellite platforms around the world once agreements are reached with commercial operators.

Player+'s mission is to open up a world of culture to brand new audiences across never-ending categories while empowering and enabling content holders that enrich the ecosystem.

Key Information

Related Party Relationship

Please note, Player+ (the Company) has two platforms - NewsPlayer+ and StagePlayer+. StagePlayer+ utilises a content management and distribution software as a service solution from a related party, EaselTV. A Director in the Company holds the position of CEO at Easel TV.

Easel TV does not hold ownership of any IP or trademarks for StagePlayer+ and their technical stack is not used for NewsPlayer+, the initial brand under the Company. In addition, the Company is in the process of building out their own technical layer around both stacks in order to achieve greater flexibility and automated services internally in the future.

The terms of the agreement between the Company and Easel TV are:

1. A 15% net revenue share of income generated from StagePlayer+
2. 250,000 shares equating to 12.2% of the pre-money equity in the Company. Please note, this ownership does not include anti-dilution rights and will be diluted by further investment in this round.
3. An exclusivity period of 30 days in the case that the Company requires OTT video services (content management) for a new New Service. During this period, Easel TV would be required to notify the Company of entering into a 'negotiation period' of three months. In the case that Easel TV (i) cannot match the lowest quote delivered by another provider, (ii) cannot reach an agreement with the Company regarding terms or (iii) declines to provide the service, the exclusivity will lapse.

Debt

The company has the following outstanding loan:

A £49,294 Bounceback loan at an interest rate of 2.5% per annum. The loan is to repaid in monthly instalments ending 26 June 2030.

The funds raised from this investment round will not be used to repay these loans.

Share Price

Please note, direct investors in this round received a share price of £2.0379. Due to rounding, Seedrs investors will receive a share price of £2.038.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Player+ has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 21 July 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,600,190

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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