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Propelair

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A re-imagined toilet for a better world. Improving performance and hygiene, whilst saving water and money

134%
 - 
Funded 3 Aug 2020
£900,005 target
£1,215,262 from 860 investors
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Business overview

Location Basildon, United Kingdom
Social media
Website propelair.com/
Sectors Home & Personal Mixed Digital/Non-Digital B2B
Company number 03681995
Incorporation date 10 Dec 1998
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Investment summary

Type Equity
Valuation (pre-money) £10.9M
Equity offered 10.05%
Tax relief

EIS

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Business highlights

  • £1.1m adjusted sales 2019*, with traction in UK and South Africa
  • Experienced management team led by ex-Dyson MD UK & Ireland
  • VC backing from Investec, NSF** and Universal Partners
  • Awarded Horizon 2020 funding for innovation
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Key features

  • Secondary Market
  • Nominee investment min. £16.82 +
  • Direct investment min. £15,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 860
  • Discussion
  • Documents

Idea

*source: unaudited management accounts. Includes £173k of sales to customers funded by Horizon 2020

**Nobel Sustainability Fund, including its subsidiaries, managed by Earth Capital

Introduction

Propelair has developed and patented what we believe is the world’s lowest water-flush toilet system helping commercial customers reduce costs, their impact on the environment and improve hygiene.

Toilets waste vast amounts of clean water. This is not only costly but with 1 in 9 people worldwide lacking access to safe water and an increasing number of regions being chronically affected by drought, this is an urgent social problem.

Propelair’s innovative solution saves water through using air to propel just 1.5 litres of water per flush, into existing drains, compared to 6-9 litres per flush for conventional toilets. As well as enabling a superior flush and massive water savings, it saves money, reduces water processing (thereby saving carbon), is quick to refill and is more hygienic than a conventional toilet, reducing aerosolised germs, including COVID-19, by 95%.

The system is designed for commercial use, so maintenance is also significantly reduced.

Substantial accomplishments to date

The technology behind Propelair has evolved over 20 years to produce what we believe is the lowest water flush toilet in the world and a huge improvement in hygiene vs. ordinary toilets.

Protecting this technology are 3 patents, 3 registered designs and a wealth of accumulated knowledge. Here’s how our toilets work:

Propelair has installed nearly 4,000 units in the UK and South Africa. Customers include service stations, shopping centres, universities, restaurants, banks and many more.

In the last year the new Management Team have grown our sales pipeline from 3,000 units to nearly 40,000 units.

We plan to be profitable within 18 months.

Most of our customers have a payback period of less than 3 years with some high flush sites experiencing a payback of less than 1 year.

Our customers are currently saving close to a 1bn litres of water per year (enough to fill 25 oil tankers).

They are also saving, based on our calculations, close to 1,000,000 Kgs of CO2 per year (the equivalent of 250,000 car trips).

Current investors include Investec, The Nobel Sustainability Fund and Associated Subsidiaries (managed by Earth Capital), and Universal Partners.

Propelair was awarded the prestigious Horizon 2020 grant in 2017 to develop new innovations.

Propelair has also featured in:

Monetisation strategy

Propelair's core business is the innovation and design of low water flush toilets.

We use a range of trusted suppliers in Thailand, China and the UK and have a global network of fully committed distribution partners who install and maintain the toilets on our behalf. This allows us to scale rapidly with little growth in overheads.

We support our partners using our sales and marketing teams, whilst our in-house technical team ensure our partners are up to date with the latest innovations and best practices.

Currently our primary revenue source is the sale and installation of toilets, supplemented by maintenance and spares income.

However, our plan is to launch a smart connected toilet in the next 12 months allowing us to roll-out a "Savings-as-a-Service" model where customers pay a monthly fee, instead of the usual up front cost of the toilet, and receive year round maintenance, support and real time analytics. This will allow us to capture longer term, contracted revenues.

Use of proceeds

As we plan to scale rapidly we will require working capital and stock acquisition funds to enable growth.

Over the next two years we plan to grow our footprint in the UK and South Africa and launch into other water-stressed markets in the Middles East, Australia, Hong Kong, and Singapore.

Most excitingly are our plans for innovation and product development, all of which we are already working on. Plans include the rollout of:

- Product and installation cost reductions.

- Product range growth - allowing us to cater to a larger range of customers needs.

- Premium accessories (e.g., auto flush, auto close/open, self cleaning etc.).

- Block detection and prevention - reducing downtimes and identifying problem areas.

- And the introduction of a smart connected toilet allowing us to roll-out a "Savings-as-a-Service" model. In the face of COVID-19 we have accelerated rollout of a low-capex solution with planned trials in the coming months.

Key Information

Wider investment raise

This campaign is part of a wider investment round and the company is looking to raise £3.2 million in total of which:

£600k has been raised via convertible loans, as disclosed below. Please note £200k of headroom has not yet been issued and finalised. The intention is for this convertible loan note to convert as part of the current equity raise.

£750k has been raised via convertible loans which will convert as part of this round and have been factored into the pre-money valuation

£800k has been raised for the issue of equity at the same price as this campaign. This part of the round is reflected in the progress bar

Convertible loan

The company is in the process of raising a convertible loan note, which will convert to equity as part of this round and dilute existing shareholders:

The raise amount is £600k, including £300k from the Future Fund. There is also a headroom amount for up to an additional £200k. The terms are as follows:

Interest rate: 8%

Conversion trigger(s):

i. Qualified financing
ii. non-qualified financing
iii. Exit
iv. Maturity

Conversion price: 20% discount

Valuation Cap: N/A

Share class: B Ordinary’s (or that of the same as investors in the round triggering conversion)

Repayment date: 36 months after issue

Share classes

The company is currently finalising share structure with the lead investor, but the intention is that investors in this round, including Seedrs investors, will be receiving the most senior class of shares in the company.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Propelair has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 12 June 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £10,862,577

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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