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PropertyLoop

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PropertyLoop enables landlords to find tenants, manage their properties & stay compliant all in one place

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Funded 9 Dec 2024
£350,000 target
£382,632 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website propertyloop.co.uk
Sectors Property Digital Mixed B2B/B2C
Company number 13779394
Incorporation date 3 Dec 2021
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Investment summary

Type Equity
Valuation (pre-money) £10.4M
Equity offered 3.25%
Tax relief

EIS

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Business highlights

  • Proven Team: Scaled, exited leading agency chain
  • Revenue-Generating: 30,000+ rental enquiries
  • PWC Programme: Top Proptech initiative accepted
  • Huge Market: $360bn UK, ~$13trn global opportunity
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Key features

  • Secondary Market
  • Nominee investment min. £20.16 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

Estate agents today face high overheads and fragmented tools. Despite advancements, almost 95% still rely on the outdated high street model, struggling to serve tech-savvy clients efficiently (TwentyCi Property & Homemover Report, Q1 2024).

PropertyLoop revolutionises real estate with an AI-driven, all-in-one platform. We provide a comprehensive end-to-end solution for sales and lettings, empowering agents to run their entire business seamlessly. Our platform integrates advanced AI and automated workflows. There are over 140 laws and 400 pieces of legislation. Our platform is designed to assist agents and owners navigate these through built-in automated workflows, reminders, and tools.

With PropertyLoop, agents can manage everything from marketing and compliance to client interactions and transactions in one place. Our aim is for this streamlined approach to allow agents to focus on delivering exceptional service, increase profitability, and grow their business without traditional constraints.

Join us in transforming estate agencies with technology that elevates the role of agents and enhances their capabilities.

Substantial accomplishments to date

• First break-even month in July 2024, demonstrating continued growth.*

• Executed over 1,000 tenancies through the platform.

• Received over 30,000 renter enquiries to date.

• Registered 7,000 landlords with 21,000 properties between them**

• Just launched property sales with two transactions completed and 40 further listings in the pipeline.

• Developed a proprietary AI-driven CRM system to reduce user workload.

• Created an innovative AI automated viewing booking system, enhancing efficiency and user experience.

• Introduced a cutting-edge AI property search tool using natural language and leverage the power of Gen Ai.

• Over 2,500 agents are on the waiting list to join our brokerage model.

• Founding team previously scaled and exited a leading UK estate agency chain.

• Selected for the PwC Scale PropTech Programme in 2022, among top 9 of 500+.

* Based on unaudited management accounts. Past performance is not an indication of future performance.

**The average UK landlord has 8.6 properties in their portfolio (U Switch Apr 2024 report)

Monetisation strategy

Our revenue model is straightforward:

Transaction Fees: We take a 30% cut of the fees that agents charge their clients. Agents are free to set their fees within industry norms:
- Rentals: Agents charge 8-17% of the annual rent.
- Sales: Agents charge 1-3% of the property sale price.

Monthly Subscription: Each agent pays a baseline monthly subscription fee to be part of our platform.

Additional Services: Our platform offers various products and services essential to the rental journey, provided by third-party partners. We earn a 10-30% commission on these transactions.

This simple and transparent fee structure allows agents to maximise their earnings while benefiting from our comprehensive platform.

Use of proceeds

The funds raised will be invested into three key areas:

1. Sales & Marketing

Our primary focus will be building our network to onboard agents, enabling them to boost revenue, increase activity on the platform, and secure more listings. We aim to supercharge their efforts to win more business and find greater value on the platform.

2. R&D - Building Out Our Product

We need to continue developing the agent platform to provide our network with improved and better tools. This includes integrating more AI, automating processes, and enhancing the overall user experience. There is still a significant amount of work to be done to fully realise our vision.

3. Operational Costs

We will invest in the business’ operational infrastructure to ensure long-term scalability and support our growing network of agents. This includes improving our business operations and infrastructure to handle increased demand and sustain our growth.

Key Information

Outstanding Debt

The founders invested in PropertyLoop Ltd by way of a loan of £1,515,003.25, received through Kingdom Global Holdings Ltd (a company wholly owned by the founder’s trust). The loan is an interest-free loan and will remain outstanding and cannot be repaid before investors have an exit or liquidity event.

The Founders have the right to convert this loan into equity shares as part of any future funding rounds providing that by doing so, EIS eligibility is not affected or is no longer required by the business.

None of the funds raised as part of this round will be used to repay this loan.

Share Classes

The company has three share classes, A Ordinary, B Ordinary, and Ordinary. Investors in this round will be receiving A Ordinary shares which are EIS eligible.

A Ordinary:
- 1X non-participating exit-only liquidation preference.
- Voting
- EIS eligible

B Ordinary:
- No liquidation preference
- Non-voting

Ordinary:
- No liquidation preference.
- Voting
- These are held by the founding team.

Group Structure

Investors in this round will be investing in PropertyLoop Global Holdings LTD (13779394). This company has a wholly owned subsidiary PropertyLoop Ltd (12250122).

Direct Investment

Direct investment totalling £300,000.24 reflected on this campaign was received on the 24th April 2024.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 1 October 2024. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £10,431,632

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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