PropertyLoop enables landlords to find tenants, manage their properties & stay compliant all in one place
Business overview
Location | London, United Kingdom |
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Social media | |
Website | propertyloop.co.uk |
Sectors | Property Digital Mixed B2B/B2C |
Company number | 13779394 |
Incorporation date | 3 Dec 2021 |
Investment summary
Business highlights
- Proven Team: Scaled, exited leading agency chain
- Revenue-Generating: 30,000+ rental enquiries
- PWC Programme: Top Proptech initiative accepted
- Huge Market: $360bn UK, ~$13trn global opportunity
Key features
Idea
Introduction
Estate agents today face high overheads and fragmented tools. Despite advancements, almost 95% still rely on the outdated high street model, struggling to serve tech-savvy clients efficiently (TwentyCi Property & Homemover Report, Q1 2024).
PropertyLoop revolutionises real estate with an AI-driven, all-in-one platform. We provide a comprehensive end-to-end solution for sales and lettings, empowering agents to run their entire business seamlessly. Our platform integrates advanced AI and automated workflows. There are over 140 laws and 400 pieces of legislation. Our platform is designed to assist agents and owners navigate these through built-in automated workflows, reminders, and tools.
With PropertyLoop, agents can manage everything from marketing and compliance to client interactions and transactions in one place. Our aim is for this streamlined approach to allow agents to focus on delivering exceptional service, increase profitability, and grow their business without traditional constraints.
Join us in transforming estate agencies with technology that elevates the role of agents and enhances their capabilities.

Substantial accomplishments to date
• First break-even month in July 2024, demonstrating continued growth.*
• Executed over 1,000 tenancies through the platform.
• Received over 30,000 renter enquiries to date.
• Registered 7,000 landlords with 21,000 properties between them**
• Just launched property sales with two transactions completed and 40 further listings in the pipeline.
• Developed a proprietary AI-driven CRM system to reduce user workload.
• Created an innovative AI automated viewing booking system, enhancing efficiency and user experience.
• Introduced a cutting-edge AI property search tool using natural language and leverage the power of Gen Ai.
• Over 2,500 agents are on the waiting list to join our brokerage model.
• Founding team previously scaled and exited a leading UK estate agency chain.
• Selected for the PwC Scale PropTech Programme in 2022, among top 9 of 500+.
* Based on unaudited management accounts. Past performance is not an indication of future performance.
**The average UK landlord has 8.6 properties in their portfolio (U Switch Apr 2024 report)

Monetisation strategy
Our revenue model is straightforward:
Transaction Fees: We take a 30% cut of the fees that agents charge their clients. Agents are free to set their fees within industry norms:
- Rentals: Agents charge 8-17% of the annual rent.
- Sales: Agents charge 1-3% of the property sale price.
Monthly Subscription: Each agent pays a baseline monthly subscription fee to be part of our platform.
Additional Services: Our platform offers various products and services essential to the rental journey, provided by third-party partners. We earn a 10-30% commission on these transactions.
This simple and transparent fee structure allows agents to maximise their earnings while benefiting from our comprehensive platform.
Use of proceeds
The funds raised will be invested into three key areas:
1. Sales & Marketing
Our primary focus will be building our network to onboard agents, enabling them to boost revenue, increase activity on the platform, and secure more listings. We aim to supercharge their efforts to win more business and find greater value on the platform.
2. R&D - Building Out Our Product
We need to continue developing the agent platform to provide our network with improved and better tools. This includes integrating more AI, automating processes, and enhancing the overall user experience. There is still a significant amount of work to be done to fully realise our vision.
3. Operational Costs
We will invest in the business’ operational infrastructure to ensure long-term scalability and support our growing network of agents. This includes improving our business operations and infrastructure to handle increased demand and sustain our growth.
Key Information
Outstanding Debt
The founders invested in PropertyLoop Ltd by way of a loan of £1,515,003.25, received through Kingdom Global Holdings Ltd (a company wholly owned by the founder’s trust). The loan is an interest-free loan and will remain outstanding and cannot be repaid before investors have an exit or liquidity event.
The Founders have the right to convert this loan into equity shares as part of any future funding rounds providing that by doing so, EIS eligibility is not affected or is no longer required by the business.
None of the funds raised as part of this round will be used to repay this loan.
Share Classes
The company has three share classes, A Ordinary, B Ordinary, and Ordinary. Investors in this round will be receiving A Ordinary shares which are EIS eligible.
A Ordinary:
- 1X non-participating exit-only liquidation preference.
- Voting
- EIS eligible
B Ordinary:
- No liquidation preference
- Non-voting
Ordinary:
- No liquidation preference.
- Voting
- These are held by the founding team.
Group Structure
Investors in this round will be investing in PropertyLoop Global Holdings LTD (13779394). This company has a wholly owned subsidiary PropertyLoop Ltd (12250122).
Direct Investment
Direct investment totalling £300,000.24 reflected on this campaign was received on the 24th April 2024.
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