Propetly

Idea

Introduction

Propetly will be a marketplace allowing property investors to find, evaluate and calculate their complete investment project, directly online in minutes. We intend for it to be the connecting hub between investment providers and global investors.

Propetly Mission: Modernise the property development industry by increasing transparency, efficiency, and speed of transactions.

All projects will be supported by the most recent market statistics to help our clients make an informed and knowledgeable decision.

Transactions on Propetly will be AI-verified, can be fully-financed and have complete due diligence. We're aiming the due diligence to be completed between 48-72 hours from when an agent first views a property (therefore reducing the 'decision time' down to just a few hours).

Propetly includes all necessary tools, such as:
- Step-by-Step deal process and advanced project overview.
- Independent market research
- Option for personal calculations
- Verification supported by modern AI solutions

Intended impact

Multiple people within the UK (and on a global scale) attempt to become professional property investors but unfortunately many don't achieve the results they require.

This sparked our inspiration to create a user-friendly platform that meets three (3) core challenges within the Property Investment Market:

Transparency:
Many investments are sold privately, whilst some of them aren't presented to its full potential. We're bridging this gap by not only presenting an opportunity but by also providing extensive details of an investment-case with transparency on market data.

Efficiency:
Investments on Propetly are pre-qualified by verified Agents. With the support of Propetly’s automated & simplified process, we aim to reduce the total lead-time from identifying an investment and committing to it.

Speed of Transaction:
Analysing & committing to a 'deal' can take weeks to achieve. With Propetly, we aim for the time of this process to be reduced significantly.

Propetly is currently offering its clients a 1-stop-shop solution; from identifying an investment to committing to it in one smooth process. Future operations will allow investors to accomplish this process within just a few days.

Substantial accomplishments to date

To date, it has taken two years to develop this intricate product.

Due to the detailed development plan we've had in place for Propetly, we've successfully managed to complete the following:

- Stage 1: Sourcing Product
- Stage 2: In discussions for potential partnerships with strong PropTech brands
- Stage 3: Affiliate marketing portal

Monetisation strategy

Propetly will be free-to-use by Investors and Agents; allowing them to source and upload investment opportunities.

We have two strategies in place to help generate revenue, namely:
1. Affiliate Partnerships (This includes, but is not limited to, Legal, Finance Brokers, Project Management Companies, etc.). Propetly will receive 10% per referral, on all transaction fees.

2. Propetly's revenue will be based on the success of our clients. We will charge 25% of the agent fee when the transaction has successfully been completed.

Use of proceeds

The proceeds we'll receive through the Seedrs Crowdfunding Campaign will be used for the following three purposes:

1. Marketing
This involves Paid Advertising (i.e. Social Media), Events (i.e. Launch Event), Branding (i.e. Corporate Identity and Materials), Public Relations, Content (i.e. product demo videos).

2. IT Development
This refers to future 'phases' of Propetly, as well as providing constant maintenance and support therefore avoiding any possible technical issue that may arise.

3. Personnel and Other Operating Costs:
This includes primarily salaries/wages, taxes, social security costs and contributions and consultancy fees. It include as well operating cost such as travel and office costs.