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Propetly

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Marketplace on a mission to increase efficiency of transactions for property agents and investors.

104%
 - 
Funded 5 May 2020
£225,002 target
£235,079 from 147 investors
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Business overview

Location London, United Kingdom
Social media
Website www.propetly.com
Sectors Property Digital B2C
Company number 11381518
Incorporation date 24 May 2018
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Investment summary

Type Equity
Valuation (pre-money) £3M
Equity offered 7.26%
Tax relief N/A

Idea

Introduction

Propetly will be a marketplace allowing property investors to find, evaluate and calculate their complete investment project, directly online in minutes. We intend for it to be the connecting hub between investment providers and global investors.

Propetly Mission: Modernise the property development industry by increasing transparency, efficiency, and speed of transactions.

All projects will be supported by the most recent market statistics to help our clients make an informed and knowledgeable decision.

Transactions on Propetly will be AI-verified, can be fully-financed and have complete due diligence. We're aiming the due diligence to be completed between 48-72 hours from when an agent first views a property (therefore reducing the 'decision time' down to just a few hours).

Propetly includes all necessary tools, such as:
- Step-by-Step deal process and advanced project overview.
- Independent market research
- Option for personal calculations
- Verification supported by modern AI solutions

Intended impact

Multiple people within the UK (and on a global scale) attempt to become professional property investors but unfortunately many don't achieve the results they require.

This sparked our inspiration to create a user-friendly platform that meets three (3) core challenges within the Property Investment Market:

Transparency:
Many investments are sold privately, whilst some of them aren't presented to its full potential. We're bridging this gap by not only presenting an opportunity but by also providing extensive details of an investment-case with transparency on market data.

Efficiency:
Investments on Propetly are pre-qualified by verified Agents. With the support of Propetly’s automated & simplified process, we aim to reduce the total lead-time from identifying an investment and committing to it.

Speed of Transaction:
Analysing & committing to a 'deal' can take weeks to achieve. With Propetly, we aim for the time of this process to be reduced significantly.

Propetly is currently offering its clients a 1-stop-shop solution; from identifying an investment to committing to it in one smooth process. Future operations will allow investors to accomplish this process within just a few days.

Substantial accomplishments to date

To date, it has taken two years to develop this intricate product.

Due to the detailed development plan we've had in place for Propetly, we've successfully managed to complete the following:

- Stage 1: Sourcing Product
- Stage 2: In discussions for potential partnerships with strong PropTech brands
- Stage 3: Affiliate marketing portal

Monetisation strategy

Propetly will be free-to-use by Investors and Agents; allowing them to source and upload investment opportunities.

We have two strategies in place to help generate revenue, namely:
1. Affiliate Partnerships (This includes, but is not limited to, Legal, Finance Brokers, Project Management Companies, etc.). Propetly will receive 10% per referral, on all transaction fees.

2. Propetly's revenue will be based on the success of our clients. We will charge 25% of the agent fee when the transaction has successfully been completed.

Use of proceeds

The proceeds we'll receive through the Seedrs Crowdfunding Campaign will be used for the following three purposes:

1. Marketing
This involves Paid Advertising (i.e. Social Media), Events (i.e. Launch Event), Branding (i.e. Corporate Identity and Materials), Public Relations, Content (i.e. product demo videos).

2. IT Development
This refers to future 'phases' of Propetly, as well as providing constant maintenance and support therefore avoiding any possible technical issue that may arise.

3. Personnel and Other Operating Costs:
This includes primarily salaries/wages, taxes, social security costs and contributions and consultancy fees. It include as well operating cost such as travel and office costs.

Key Information

The Company is currently waiting for a response from HMRC on its EIS Advance Assurance application. Should the Company receive Advance Assurance, we will update the campaign and investors accordingly.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Propetly has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 25 February 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,004,320

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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