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Quotall

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We unlock the insurance market for businesses with our SaaS distribution platform and ecosystem service.

193%
 - 
Funded 14 Sep 2021
£300,000 target
£791,826 from 305 investors
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Business overview

Location London, United Kingdom
Social media
Website quotall.com
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 07215557
Incorporation date 7 Apr 2010
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Investment summary

Type Equity
Valuation (pre-money) £15.1M
Equity offered 3.70%
Share price £1.2
Tax relief

EIS

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Business highlights

  • Established in 2010 by a highly experienced management team
  • Raised £4m to date
  • Targeting clients with a potential £500k+ ARR
  • Office Depot insurance service launched this year
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Key features

  • Secondary Market
  • Nominee investment min. £10.80 +
  • Direct investment min. £15,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 305
  • Discussion
  • Documents

Idea

Introduction

Quotall is a specialist insurtech software house helping large, high profile enterprises to enter the insurance market.

To date brands have struggled to extend into insurance due to significant up-front costs, regulatory concerns, legacy technology in the insurance sector and a lack of in-house expertise.

As a result, only 5% of the UK's £51bn insurance market is sold via retailers, utilities or affinity groups.

Quotall’s insurance ecosystem service aims to remove these barriers and enables rapid market entry.

We arrange regulatory approval for the client and they link customers through to our fully client-branded, quote, buy and self-service insurance platform. We take care of everything else from product provision through to servicing.

Our service is built to be a simple, fast and efficient way for brands to extend into insurance.

Our SaaS platform has been designed to support multi-channel insurance distribution, and our partners are carefully chosen to provide the best products and service for our clients.

Substantial accomplishments to date

• Quotall became one of the first insurtech companies to deploy all its services on the cloud in 2014.

• Quotall has completed 3 major releases of its software and the latest version (v4) includes new API services for enhanced client and third party software integration.

• To date we have worked with 26 clients including 4 new clients in Q2 2021.

• Revenues in 2020 reached close to £0.5m*.

• This year we have launched new insurance services for Office Depot under their Viking brand, and MyBusinessComparison.

• We have agreements to launch services for a further 3 brands including 2 PLC’s- one a major High Street retailer and the other serving the plumbing and heating sector.

*Based on unaudited management accounts

Monetisation strategy

The Quotall business model has three main sources of income:

• The provision of SaaS e-trading software and supporting services (design, implementation, configuration, support and maintenance)

• Consulting services for the design and establishment of a client's insurance proposition

• Digital marketing services

The commercial structure of our ecosystem proposition is based on revenue shares from:

• Commission shares for the provision of people-based services including consulting and digital marketing

• Premium finance – a % of the finance charge on monthly premium instalments

• Transaction (work transfer) fees – paid by insurance partners for the automation of insurance transactions on the Quotall platform

• Underwriting profit shares paid by insurers and MGAs subject to product performance.

Our revenue scales with each client engagement and will intend to benefit from the insurance renewal cycle and the underlying profitability of the insurance arrangements.

Use of proceeds

The funds to be raised will primarily be deployed to resource the implementation, development, and servicing of new client accounts as they are contracted.

Our resourcing model is flexible, combining directly employed staff in key positions with contractors and partners for tactical or highly specialist roles.

Quotall also intends to use funds for the continuing development of the software platform to enhance its integration services (APIs), user experience, international trading, and premium payment facilities.

Key Information

Material Debt & Liabilities: (As of 30/06/21)

The Company has the following outstanding loans:

1. £456,320 Secured Loan Note accruing interest of 10% per annum. A conversion offer was presented to noteholders in a 3 month window ending March 2021, at which point £43,680 of loan notes were converted to equity at a 0.60 share price. The Notes are held by 29 holders who are also shareholders in the business (holding approximately 17% collectively). The repayment date for this loan has been extended 3 times previously and is currently repayable in full on 31/12/2022. These extensions were subject to the issue of additional warrants to Noteholders.

2. £75,000 Secured End User Licence Agreement Loan at an interest rate of 6% per annum, with a repayment date of 31/12/2022. The Licence Agreement exists between Quotall and Sabrefish Limited, a Java software house, who have developed and continue to provide some components integrated in the Quotall platform. Both Sabrefish Limited and its majority shareholder are shareholders in Quotall.

Both of these secured debts benefit from a debenture over the assets of the company. They are subject to an intercreditor agreement ranking them pari-passu in respect of their claims on assets. The company intends to extend, restructure or re-finance its secured debt obligations prior to the 2022 repayment date.

3. £52,500 Unsecured Loan from Sabrefish Limited at an interest rate of 4% per annum. The repayment date for this loan is 31/12/2022. The loan relates to development activity which Sabrefish Limited agreed to supply on an extended credit basis.

4. Two Directors Loans totalling £114,280 from Founders of the Business Steve Sherlock & Simon Ball. The loans are non-interest bearing and will be repaid in instalments from future revenue of the Company once there are sufficient profits to do so.

Regular Trade Credit:

The Company has a total of £44,811 owed to trade creditors resulting from normal course of business, £22,650 of this total is owed to Sabrefish Ltd.

Accruals:

The Company has a total balance of £179,184 outstanding accruals. These include Pension contributions and Expense accruals, as well as:

1. A mixture of PAYE and NI payments, as well as unpaid salaries which are owed to staff members totalling £77,827. The company will look to repay this outstanding balance when they are in a position to do so.

2. Outstanding VAT payments owed to HMRC totalling £83,215. A payment plan has been established with HMRC, and the Company is currently repaying this balance in monthly instalments.

Other Liabilities:

1. A £45,000 fee to Hines Associates which will become payable as a result of the sale of Quotall. Hines Associates were previously engaged by Quotall to act on behalf of the Company when selling the business to an interested party was being considered after an approach. Their fee agreement will become payable in the event of a future sale of the business.

2. Quotall previously entered into a license agreement with Markerstudy Insurance Services Limited, a client of the business, which included within it an option for the client to take out a license for an additional software product provided by Sabrefish. Should Markerstudy decide to exercise the option, Quotall will be obligated to pay a license fee to Sabrefish, the accrual for which currently stands at £209,945. This fee may not have to be paid, but remains a liability on the balance sheet of business. In the event of this license option being exercised, the company would plan to pay the fee to Sabrefish out of the licence revenue from renewal of their contract with Markerstudy. The license revenue from this contract is currently £325,000 per annum.

The funds raised from this investment round will not be used to repay these loans.

Services:

The Company relies on services from Sabrefish Limited who have helped to develop and support some of the components of the Quotall platform. These components include: a product configurator, a quote engine (including xml web service messaging) and integrations to other third party components e.g. document generator, the database and document store. Sabrefish is a shareholder in Quotall and there is an in-perpetuity license agreement to secure the IP. The services provided to the Company by Sabrefish are not unique, and the Company believes they could source alternatives from elsewhere should there be the need to do so in the future.

Ownership:

The management team of the business currently own 24% of the issued share capital. The majority shareholding (61.9%) is held through Aldbridge Services Ltd, a nominee structure with underlying beneficial owners of the shares.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Quotall has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 3 August 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £15,120,367

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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