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ReelFlow

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ReelFlow brings B2B websites to life with interactive, human video for the modern visitor.

108%
 - 
Funded 7 Sep 2026
£285,005 target
£308,501 from 43 investors
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Business overview

Location Birmingham, United Kingdom
Social media
Website reelflow.com/
Sectors Advertising & Marketing Mixed Digital/Non-Digital B2B
Company number 15612956
Incorporation date 3 Apr 2024
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Investment summary

Type Equity
Valuation (pre-money) £7.7M
Equity offered 3.84%
UK tax relief

EIS

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Business highlights

  • 2.5X revenue growth since Jan 2026*
  • 10X increase in avg. order value since Jan 2026
  • 40+ customers now live
  • $34M: Co-founders prior exit
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Key features

  • Secondary Market
  • Nominee investment min. £24.08 +
  • Direct investment min. £20,000.00 +

Pitch

About the Campaign

ReelFlow brings B2B websites to life with interactive, human video. 40+ customers, 2.5x revenue growth & 10X increase in average order value in 2026 to date (*Based on unaudited management accounts). Co-founders previously built and sold Akkroo for $34M. Raising final funding on our mission to achieve profitability, long-term scale and targeted exit.

Market Opportunity

Video dominates content consumption, yet most B2B websites remain static and text-heavy. 70% of B2B buyers are millennials and Gen Z - digital natives looking for seamless digital experiences. ReelFlow aims to close that gap: purpose-built for B2B, huge TAM, focusing first on B2B Events: There are 32k shows per year, each with their own website.

Traction & Key Accomplishments

Since Jan 2026:

• 40+ customers
• 2.5X revenue growth*
• 10X average order value
• Strong conversion and retention signals
• Growing traction in B2B Events - working with some of the world's largest organisers, with customers expanding from single events to whole portfolios
• £969k raised in 2025 round: last year spent deliberately building foundations: product, team and GTM.
• That investment is paying off. Now raising final funds as we work towards our mission of profitability, long-term scale and targeted exit

Use of Funds

• Go-To-Market (~60%): scaling demand gen, acquisition channels and B2B Event Organiser partnerships

• Team (~25%): 1-2 key GTM hires to support growth

• Product / R&D (~15%): Develop richer, more engaging interactive video experiences; improve efficiency & value with new AI features

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

Related Party Relationships

Gareth Cadwallader is an existing shareholder of the Company and is participating in this funding round. He also provides financial management, operational support and advisory services to the Company under a retained services arrangement and has been granted share options under the Company's employee share option plan.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for ReelFlow has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 27 July 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £7,722,185

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

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Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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