rendeevoo

Idea

Introduction

rendeevoo is an iOS dating app that brings Londoners together in real life, and with just a few taps. We present a safe and convenient choice with authentic users and hand-picked places. Because we focus on real life, there is no browsing or chat features in our service.

You must be a 21+ Londoner with an active social profile to get in. We make sure about that with our very own Facebook ‘investigation’ algorithm. If you are social enough, your profile is automatically created using your top five pictures and some basic info.

The app is free to get and use, but to book a rendeevoo you need to pre-order your first cocktail which will wait for you at the bar. It costs £7 and we make our money by charging commission on every booking.

Our bars are all well-known for their exceptional quality, speak-easy atmosphere, and of course their tasty cocktails. We operate in tight capacities in order to maintain high levels of quality, which means we can serve limited number of rendeevoos every week.

Intended impact

Our beta is scheduled to go live on the 22nd of March, and we plan to have 1,000 active testers and five bars.

Our vision is to bridge the gap between online and real-life flirting.

We want our customers to go out and flirt face to face. We aim to be a brand that people can trust, and we intend to deliver results instead of just providing access to a community or a marketplace.

We think that flirt is an experience best enjoyed with all five senses on alert, and we will advocate that belief while criticizing the effectiveness of online dating.

Substantial accomplishments to date

• Our prototype is ready and available to download upon request.
• We have presented rendeevoo to Vlerick Business School four times, and received extremely valuable feedback from both the students and the faculty.
• We have pipelined the production of our first commercial, due to be published on the 1st of March.
• We have 400+ Facebook fans, 300+ twitter followers, and a klout score of 47.
• We have been mentioned as one of the apps for 2014 in the largest Belgian newspaper, on January the 4th.
• We have been interviewed by Asta Petkunaite from Dreamstake Academy, and we should be mentioned in their blog on the last week of February.

Monetisation strategy

We charge a commission to our participating bars every time a Rendeevoo is booked in their premises. This is a fixed rate not related with referral volumes.

This is our only revenue stream for now, with the plan to add taxi rides as soon as our MVP fits the market.

There is also the intent to generate revenue through sponsors operating in neighbouring industries such as alcoholic brands, condoms, and fashion retailers.

Of course, we have also planned our geographical expansion to major European cities as well as New York.

Use of proceeds

With our go-to-market costs already covered, this seed capital will be used to grow the initial business in London and make us ready for further investment.

We have a £13K budget for code tweaks, while the rest £12K will be spent in building up our brand.

Our plan is to penetrate London from the roots. We don’t advertise through paid mediums, and we don’t sell any of our users’ data to third parties.

We have laid the foundations for expanding in four European cities as soon as our MVP is in perfect shape.

Our medium-term goal is to raise £200K angel investment in early 2015, and expand aggressively on a global scale including New York.