Renude.co is an award-winning, AI-powered, skincare concierge service
Business overview
Location | Canterbury, United Kingdom |
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Social media | |
Website | renude.co/ |
Sectors | Healthcare Digital B2C |
Company number | 12368798 |
Incorporation date | 18 Dec 2019 |
Investment summary
Business highlights
- Proprietary AI built on 1M data points, 90% see results in weeks
- 54% avg growth in new monthly members, 87% retention after 12M
- Team: ex-Beauty Pie, Boots, Estee Lauder + Deep AI expertise
- Backed by Antler VC, Founders Factory and Startup Funding Club
Idea
Introduction


Powered by our aestheticians and cutting-edge Computer Vision AI, Renude matches products from an expertly curated selection of the world's best-loved, results-driven skincare brands, delivering them to your door.
We’ve achieved incredible results for our users with 90% seeing improvements within weeks.


Our research shows 62% of products purchased don’t work well enough for consumers to buy again and half are discarded before they're finished.
Private skin specialists come at a premium, in-store advisors are swayed by sales targets, and products seen online are often just adverts in disguise. Who has time for this!



Powered by almost 1 million data points and built with almost 50 years of clinical expertise, our proprietary computer vision AI analyses your skin whilst machine learning instantly tailors recommendations based on:
✅ AI Image Analysis of Skin
✅ Skin Type and Concerns
✅ Sensory/Texture Preferences
✅ Ingredients Preferences
✅ Allergies and Intolerances
✅ Medical Contraindications

Substantial accomplishments to date
🙌 We’re growing fast
With an average 54% increase in new members, every month, over the last 6 months
🧴 Business is Booming
Quarterly revenue is up 132% since our public launch, and we've shipped more than 2,000 orders!
🏆 Winning
Renude won Tech Nation’s Rising Stars 2022 and their prestigious Applied AI Award
❤️ “You Like Me, You Really Like Me”
Leading beauty press are “genuinely really impressed with Renude” and the positive reviews keep on coming


Monetisation strategy
We generate revenue from product sales. Each customer joins as a member and every 3 months, they top up their Renude account by £20.
This £20 is fully redeemable against product purchases, gaining them access to our incredible service and unlimited advice for no additional cost – and paying no more than RRP for their products!
We take a wholesale margin of 35-50% on product sales, which continue to improve over time as order volumes increase.
We are also in advanced discussions with one of the world’s largest luxury online retailers to licence our service B2B, providing even more revenue opportunity.
Use of proceeds
🎯 Continue Membership Growth
Hit our ambitious growth and revenue targets
🤖 Expand AI skin diagnostics
Reduce the time required by our experts by a targeted additional 80%
⭐️ Launch B2B Partnerships
Aim to licence our AI to leading, global ecommerce companies
📣 Shout from the rooftops
Boost our organic search and social reach to a targeted 40% channel mix
💊 Explore skin prescriptions
Aim to partner with online pharmacies to trial a prescription offering

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Outstanding Debt
The company has the following loans:
1. £6,200 PAYE loan from HMRC. The loan is being repaid in six monthly instalments of £1,000. The first repayment was in June 2022.
2. £20,267 R&D loan with an interest rate of 16% per annum. The loan is due to be repaid on the 28th Feb 2023. It will be repaid through our R&D rebate which we will process directly after the Company's year end (31st August).
The funds raised from this investment round will not be used to repay these loans.
Share Classes
The company has two share classes - Ordinary, and A Ordinary.
Seedrs will be receiving A Ordinary shares, which have a 1X non-participating preference on exit only.
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