Revvies Energy Strips

Idea

Introduction

Revvies Energy Strips Ltd has been established to disrupt the multi-billion pound global performance nutrition market, starting with our award-winning energy strips.

Eighty per cent of the world's population has caffeine every day. You might get yours from tea, coffee, or even an energy drink. But each of these will take 45 minutes to 1-hour to reach its peak. Our British-made energy strips dissolve on the tongue in seconds providing a faster, easier on the stomach boost that is less than 2 calories, vegan and gluten-free.

Revvies has developed an online and offline marketing strategy that has seen the brand successfully expand from its trial markets in Australia and New Zealand to the UK, and we have started to expand online into the US.

Revvies believe that how we do business is just as important as making great performance nutrition, which is why we aim to become B-Corp accredited in 2022, helping to ensure that we walk the walk when it comes to our values.

Substantial accomplishments to date

Revvies Energy Strips was awarded 2021's Product Of The Year | Sports Nutrition by NutraIngredients, Europe's leading nutrition industry title.

Despite a global pandemic, Revvies saw a 101% increase in revenues across the group in 2020.

Revvies has sold over 400,000 packs, and we are stocked in more than 400 locations in 5 countries, including Chemist Warehouse, Australia's largest Pharmacy group, Decathlon Australia, and Amazon marketplaces in the UK, US and Australia.

Revvies are consistently listed on Amazon UK’s Best Seller list for Endurance and Energy, alongside brands worth hundreds of millions of pounds.

Revvies works with some of the world's top athletes and sports dietitians to perfect the products and used by Olympians and pro teams across a variety of sports, including Revvies Ambassadors Charlotte Purdue (British Marathon Champion 2019 ), top US marathoner, Sara Hall, and dual Aussie Olympian, Eloise Wellings.

Revvies are Informed-Sport accredited, providing evidence to consumers of the brand's commitment to quality, safety, and purity.

Revvies have been a hit with the media too. The brand has been listed as one of the top pre-workouts by GQ Magazine and hailed as a healthier caffeine option by The Sun on Sunday.

And Revvies have featured in over 100 media titles, from national papers, health and fitness titles, trade publications, radio and TV.

Monetisation strategy

Revvies sells both B2C and B2B, and will seek to enter key international markets as quickly as possible via e-commerce to secure early adopter customers and gain the position as the leader and founder of the energy strip category. This status will create important long-term value for the brand.

Our overall distribution strategy is as follows:

1. E-commerce

Revvies’ small format means this is a very cost-effective way to enter markets, raise brand awareness, build sales and attract the interest of retailers.

2. Speciality, Health & Pharmacy

These stores are frequented by well-educated consumers who form part of the Brand’s early majority of customers.

3. Convenience & Petrol

As brand awareness and product understanding grow, the products’ USPs will make it a great option for impulse purchases.

4. Grocery

Ultimately, when the products are well understood and widely used, we will enter grocery. This will also provide opportunities to add significant value via line and brand extensions.

Use of proceeds

The company is raising funds to scale its proven marketing formula both in the UK and internationally. Funds will be broadly applied as follows:

Marketing - 40% of the funds will be used to increase our marketing spend, increase brand awareness, product trial, and driving customers to UK high street retailers, whilst we enter and develop overseas markets with the US and Germany to be our focus in Q3 and Q4 2021.

Human Resources - 30% of the funds will be allocated to expanding our team. To support sales and distribution growth we will need to bring in additional sales, marketing, and administrative talent into our innovative, knowledgable, and tenacious team.

Inventory - 30% will be used to increase our inventory, so we can ensure safe, efficient, and secure supply to all markets, even in the most difficult of circumstances.

IN SUMMARY: WHY INVEST IN REVVIES?

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