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Salford Rum

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Premium craft rums, inspired by the imports into old Salford Dock. We do rum differently.

141%
 - 
Funded 19 Mar 2025
£250,001 target
£354,370 from 311 investors
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Business overview

Location Salford, United Kingdom
Social media
Website salfordrum.com
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 11216010
Incorporation date 20 Feb 2018
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Investment summary

Type Equity
Valuation (pre-money) £2.7M
Equity offered 11.59%
Tax relief

EIS

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Business highlights

  • Launched in 2018 with just £5000 in savings
  • 100% YoY growth to £1.25M net revenue (Dec 24)*
  • Listings in Waitrose, Selfridges, Morrisons & more
  • Distillery just 5 mins from Manchester city centre
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Key features

  • Secondary Market
  • Nominee investment min. £21.60 +
  • Direct investment min. £20,000.00 +

Pitch

About the Campaign

Our mission is to craft exceptional rums inspired by the rich heritage of British industrial cities, delivering unforgettable taste while championing quality and community.

Market Opportunity

The global rum market is projected to reach £17.5bn by 2032 with 5.4% CAGR (Skyquestt, 2024)*.

This robust growth is driven by increasing consumer demand for premium and flavoured rums.

Our focus on premium craft, spiced and flavoured rums ideally positions us to capitalise on this market growth.

*Taken at an exchange rate of USD/GBP: 0.8003 on 27/01/2025

Traction & Key Accomplishments

Launched in 2018 with just £5,000 savings.

Ran the business alongside 9-5 jobs for 5 years, Tommy switched to full time in November 23 to support growth ambitions.

In 2024 we grew YOY sales by 100% to reach £1.25m in net revenue, while trading profitably.*

Diverse revenue streams including D2C, retail, on-trade, tours, and events.

Our distillery opened in June 2022 and is just 5 mins from Manchester City Centre.

Our rums are currently listed in Morrison's, Selfridges, Co-op and more.

* Based on unaudited accounts, past performance is not a reliable guide to future performance.

Use of Funds

Increased production capacity allowing us to meet demand as we grow.

An improved space for distillery experiences, increasing visitor numbers to our city centre distillery.

Reduced costs and improved gross margins, buying larger quantities of bottles and materials.

New key hires to help us grow.

Key Information

Outstanding debt:

The company has the following outstanding loans:

1. A £13,620.03 remaining to remit on a Loan from Wayflyer. The loan is to be repaid by 11th April 2025.

2. A £26,382.16 remaining to remit on a HSBC Bounce Back Loan. The loan is to be repaid by 26th October 2030.

The funds raised from this investment round will not be used to repay these loans.

Founders Interest:

James Harrison is a co-founder, director, and 50% shareholder of Salford Rum while also working full-time at Royal London. His role at Royal London does not present a competitive or business relationship with Salford Rum.

Bonus agreement for unpaid work by Founder:

Founder Thomas Gaughan provided a loan of approximately £40,000 to the business in the summer of 2022. This loan has been repaid in instalments in lieu of a salary. To recognise Mr. Gaughan’s unpaid work over the past two years, the company has agreed to award him a £40,000 bonus, which may be taken as additional pension contributions instead of a cash payment.

This payment will not be made within the first 12 months after the current investment round is completed. Thereafter, it may be paid at any time, subject to board approval and confirmation that the business has sufficient funds to sustain operations and meet financial forecasts.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Salford Rum has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 21 February 2025 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,700,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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