Sapling Spirits is a climate-positive spirits brand with vodka and gin in its portfolio.
Business overview
| Location | London, United Kingdom |
|---|---|
| Social media | |
| Website | saplingspirits.com/ |
| Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
| Company number | 11266941 |
| Incorporation date | 13 Mar 2018 |
Investment summary
Business highlights
- 80% + Year on Year Growth*
- £1.3m Vodka and Gin Sold in the Last 12 months*
- 110k Trees Planted
- High B Corp Score of 111 and Certified Climate Positive
Key features
Idea
Introduction
Sapling exists for three reasons; to lead the way with sustainability in the drinks industry, tackle climate change, and make world class vodka and gin. We focus on reforestation, regenerative farming, waste reduction and eco packaging.
We launched the brand in 2018 and have grown sales over 80% year on year* and planted over 110k trees.
We work with some of the UK's leading venues, including Ocado, John Lewis, Selfridges, Virgin, Social Restaurant Group, The Fat Duck, and Chelsea Football Club.
Founded by Ed Faulkner and Ivo Devereux, Sapling now has a strong investor and advisory team including Elliott Fulton (Heineken, Campari), Phil Ley (SKY, SEGA, MTV), Justin Landsberger (Deliveroo).
*based on unaudited management accounts.
Our 5 litre eco-box now comprises 85% of our on-trade volume. We believe this shows huge potential for scalability. By removing bottles from the supply chain, we reduce our product carbon footprint by 25% and offer a substantial cost saving.
Climate positive and delicious? Cheers.
Substantial accomplishments to date
We have demonstrated strong growth across numerous channels:
- 80%+ CAGR since 2018*
- Achieved national distribution and are now working with over 1200 distribution points across the UK
- B Corp certified with strong score of 111
- Both product and company certified carbon neutral by ClimatePartner
- 6600 unique online customers
- Over 110k trees planted. 'Tree tracker' developed which allows all trees to be traced through a unique number on each bottle, with information on each project provided.
- Over 100k bottles saved though our refills
- Premium spirit of choice at UK's festival of the year 2022
- Winners of Levy's Decarbonisation Den, a grant for innovations in decarbonising supply chains
- 5 Star reviews across multiple platforms
- Have held multiple trade tree planting festivals to engage key accounts and enhance the local communities surrounding our customers
*based on unaudited management accounts.
Monetisation strategy
Over the past 12 months, we have achieved £1.3m revenue* which represents an annual growth rate of 80% since launch. Our focus to date has been scaling the brand in the on-trade and building brand loyalty through working with the UK's top bars and restaurants.
This is split between 5 key channels:
On-trade - 61%
Festivals - 14.3%
White Label - 11.8%
Off-trade - 7%
Online - 4.5%
Our ambitions over the next 12 months will be driven by a focus on moving into national grocery and opening up export markets. We already have agreements in place with two new markets which we believe can offer huge potential for scalability.
*based on unaudited management accounts.
Use of proceeds
We have three key areas which need funding:
Activation - 20% - We need funds to increase our activation budgets to make Sapling more visible across the on-trade and an attractive proposition for potential grocery customers.
Marketing - 20% - We want to boost digital and trade marketing to help Sapling reach new customers in the UK and abroad.
Working Capital - 60% - We plan to scale quickly over the next few years and need working capital to fund larger production runs and achieve economies of scale.
Key Information
Loan disclosures
The company has the following shareholder loans from founders and family members:
1. A Founders loan of £13,000 with no interest rate. This is not to be repaid until an exit or once the company's profit reaches a certain amount.
2. A Founders loan of £3,000 with no interest rate. This is not to be repaid until an exit or once the company's profit reaches a certain amount.
3. A loan from friends and family of £25,000 with no interest rate. This is not to be repaid until an exit or once the company's profit reaches a certain amount.
4. A loan from friends and family of £10,000 with no interest rate. This is not to be repaid until an exit or once the company's profit reaches a certain amount.
The funds raised in this round will not be used to repay these loans.
Investor Perks
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