Shoorah

Idea

Introduction

1 in 4 people will experience a mental health problem of some kind each year in England.

At Shoorah we aim to make it easier than ever to look after our mental health and wellbeing. Our app offers access to multiple self-work tools and insight to techniques to help your mental health, all in one place - from e-journaling to meditations, breathwork, affirmations, rituals, mood & emotion tracking tool and our innovative mind ‘cleanse’ feature.

It's been developed by a team of professionals within the wellbeing industry, alongside co-founders Lorri Haines and Ferne McCann who have experienced and overcome their own mental health challenges.

We know the Shoorah tools work - we use them ourselves every day to help us navigate life’s ups and downs.

Shoorah is for everyone - whether you’re at home or on the go, if you’re having a chilled day or rushing to keep up with life……Shoorah is always there with its simple, short tools to help you cope.

It all starts with Shoorah.

Substantial accomplishments to date

Shoorah has come a long way in a short time. Just a year after the concept was born, the product has been brought to market and built a community of thousands.

After launching in May, Shoorah reached the top 10 of the global Apple download chart within a day of the public launch. More than 12,000 people downloaded our app within the first three weeks after launch.

The brand has a strong reach and we have already appeared in national media (The Daily Mirror/Daily Mail), lifestyle magazines (new! magazine / OK Magazine)and on national television (ITV2), with a combined reach of millions of people across the UK.

Shoorah has also been featured in several business publications including Business Matters and Start-Ups Magazine.

We grew our Shoorah social media base to more than 19,000 followers which continues to grow daily. We also built an email waiting list of 6,000 people pre-launch and engaged with over 600,000 people via our social media channels before the app went live.

Monetisation strategy

Shoorah is sold direct to the customer via our app and works through a monthly subscription model.

Following a 7-day free trial, Shoorah offers an auto-renewing monthly subscription at £9.99 per month, an auto-renewing 6-monthly subscription at £6.99 per month (total £41.95) or an auto-renewing 12-month subscription at £4.99 per month (total £59.99).

Future monetisation strategies also include introducing affiliate marketing, holding and attending in-person events and collaborating with complementary organisations across various sectors.

Use of proceeds

We plan to use investment to strengthen our brand, through PR and marketing expertise, reach our target audience through specific paid advertising and, over time, to expand our reach into new geographies, specifically the US.

We also plan to deliver Version 2 of the Shoorah app, which involves planning, building and deploying new technologies into our platform, including exploring AI & machine learning for deep user understanding so Shoorah can help better serve the users and their experience on our platform. We have lots of industry changing plans for Shoorah, that we can not share right now for secrecy and copy right reasons.