Sipful

Idea

Introduction

Sipful is an impact-driven drinks brand, creating natural and authentic tasting wine-based beverages using real fruit, natural ingredients and organic wine.

Sipful has developed a range of canned wines and cocktails, perfect for the conscientious consumer. 85% of consumers in the UK trying to be more sustainable this year with a third of consumers looking for brands with strong sustainable and ethical credentials.

Having grown up on a biodynamic/ organic farm and being conscious of the environment and natural life cycles from an early age have naturally become a key structure in Sipful’s DNA.

Since launching Sipful has gained national attention, with key regional retailers and partners including Ocado, Wholefoods and Morrisons

Now we want to go further and do more. With the UK Ready to Drink market valued at £412m last year and the wine market growing by 106%, Sipful is looking for your support to help establish its presence in these fast-growing drinks categories.

Substantial accomplishments to date

We created and launched a great tasting range of canned wine and wine-based cocktails, where our Peach Bellini recently won a Great Taste Award.

Out of 35 canned drinks on the Virgin Atlantic Trial, 3 out 4 Sipful products were in the Top 10 and Peach Bellini was Number 1.

Despite the unforeseen challenges of a global pandemic, we are proud of what we have achieved to date,

>Securing enviable listings with Ocado, Whole Foods and Morrisons.

>Running a successful D2C webshop

>Setting up and running our FBA Amazon store

>Working with a phenomenal group of independent on and off-trade accounts

>Collaborating on a plethora of drop-ship accounts

We have worked across multiple marketing disciplines to raise awareness for our brand products and mission achieving an engaged social media audience of 13.5k followers on Instagram and having reached over 5million through our influencer campaigns.

In September - We published our impact report and roadmap for our commitment to becoming a regenerative drinks brand by 2026.

Signed up and launched with Future Plus to provide a quantifiable and dynamic set of metrics and an extensive tool kit to give confidence and structure to our sustainability strategy.

Curated a passionate and experienced team who bring a broad breadth of experience from a variety of startups and across multiple drinks sales channels.

Monetisation strategy

We launched, built an experienced team and developed a strong proof of concept in the market, all whilst riding out a global pandemic…. As we move into a new normal we are welcoming investment at this time to help secure key accounts and to fuel growth in 2022.

In the next year, we will be focusing on three key routes to market,

1. Retail - With a particular focus on multi-site/ convenience retail outlets and rapid delivery services, we are in conversation with a number of potential national and regional accounts

2. Digital Strategy - We are taking a holistic approach with our own webshop and Amazon shops to efficinatly collate data and rapidly grow the profitability of our online channels

3. On-Trade - We are currently developing a draft offering of our products specifically targeted to on-trade accounts.

Your investment will help secure new accounts, drive significant growth and build increased value into the business in the coming months. A further round will be needed to maintain the momentum and fuel the growth into 2023/24.

Use of proceeds

So to achieve the desired market penetration in 2022 funds will go into attracting the right people, developing our offering and investing in reliable support to open doors, secure new accounts and drive meaningful growth.

22% - Building the Team - We will be looking for ambitious individuals who share our values and have the potential to excel in marketing and operations.

18% - NPD & Production - We will be redesigning and extending our canned wine range, adding to our cocktail range whilst developing our on-trade focused draft offering.

60% - Sales Activation and Marketing - Using funds to support the activation and growth of new on and off-trade accounts whilst also further developing our e-commerce channels.

From 2022 to 2025 we will be actively investing in growth, opening up new channels as we go. After 2025 we will begin focusing more on building further value into our already established markets ahead of a potential exit in 2027.