On a mission to reimagine everyday essentials through custom-fit precision, and made-to-order production.
Business overview
| Location | København K, Denmark |
|---|---|
| Social media | |
| Website | www.sonofatailor.com/ |
| Sectors | Clothing & Accessories Mixed Digital/Non-Digital B2C |
| Company number | DK34732590 |
| Incorporation date | 31 Oct 2012 |
Investment summary
Business highlights
- 190,000 customers worldwide
- EBITDA-profitable on a last 12-month basis*
- 14.5% year-on-year revenue growth*
- +50% insourced manufacturing
Pitch
About the Campaign
Son of a Tailor was born out of a dedication to reimagine essentials through custom-fit precision, uncompromising quality, and transformative made-to-order production. With 1M+ garments shipped, EBITDA profitability on a last 12-month basis*, and reduced CO₂ footprint, we’re a leader in custom apparel.
(*Based on unaudited management accounts. EBITDA and year-on-year growth between 01/11/23 and 31/10/24. Past performance is not a reliable guide to future performance.)
Market Opportunity
The $2.5T fashion industry is plagued by massive challenges: It contributes 10% of global CO₂ emissions (Source: UN Economic Commission for Europe), 35% of e-commerce clothing is returned due to fit issues, and 20% is unsold (Source: McKinsey). We’re transforming the industry with made-to-order garments that fuse personalization, sustainability, and cutting-edge technology.
Traction & Key Accomplishments
Proven success with over 1 million garments shipped to more than 190,000 customers, driven by strong customer loyalty reflected in 44% repeat business and a 4.8 Trustpilot rating. In 2024, we became EBITDA profitable on a last 12-month basis, driven by a plus 50% gross margin after logistics—an increase of 27% over three years (the average Gross margin for the last 3 months of the financial year ending 31 October 2021 and 31 October 2024.) — while maintaining operational efficiency by insourcing more than 50% of production, leveraging proprietary technology, and pioneering a lean, made-to-order model.
Use of Funds
- After opening our first store in our hometown Copenhagen, we’ll bring our custom experience to our largest customer base—London.
- We plan to introduce new fits and styles to redefine more wardrobe-essentials.
- Invest in machinery to further enhance control and precision in our production.
Investors Perks
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Republic Europe does not take any responsibility for them.
Key Information
Material debt
The company has the following outstanding loans:
1. €1,083,875 loan from EIFO (Vækstfonden) at an interest rate of 8% per annum. The loan is being repaid in quarterly payments of €170.000. The last repayment is October 2026.
2. €694,879 loan from EIFO (Vækstfonden) at an interest rate of 8% per annum. The loan is being repaid in quarterly payments of €108.000. The last repayment is October 2026.
3. €160,380 loan from EIFO (Vækstfonden) at an interest rate of 12% per annum. The loan is being repaid in quarterly payments of €44.000. The last repayment is January 2026.
The funds raised from this investment round will not be used to repay these loans.
Share Classes
The company currently has 2 classes of shares, A Ordinary and B Ordinary. All investors in this round, including Seedrs investors, will be receiving A Ordinary shares.
The rights attached to the share classes are as follows:
• A ordinary shares:
Voting and dividend rights.
• B ordinary shares
1x non-participating preference plus interest at a rate of 8% p.a. capped at 2x the subscription amount paid for the B-shares on liquidation and exit: B ordinary shareholders will first receive their initial investment amount before the remaining proceeds are distributed between all shareholders pro rata.
Group structure
Investors in this round are investing in and will become shareholders of Tailor Shaped ApS (DK34732590). This is the holding company for the group.
Tailor Shaped ApS 100% owns SOAT PT, Lda. (PT516990632) in Portugal.
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