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Stir Cambridge

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Bringing our simple yet brilliant bakery, brunch and coffee offering to Cambridgeshire neighbourhoods

181%
 - 
Funded 25 Jun 2024
£100,019 target
£181,760 from 76 investors
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Business overview

Location Cambridge, United Kingdom
Social media
Website www.yourstir.co.uk/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09508827
Incorporation date 25 Mar 2015
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Investment summary

Type Equity
Valuation (pre-money) £3.2M
Equity offered 5.37%
Tax relief N/A
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Business highlights

  • 5 outlets to date and looking to expand
  • Stir Bakery voted in UK's top 10 craft bakeries
  • Sales growth of 50%+ in the last 18 months to £3m+*
  • Diverse revenue streams - cafes, shops, wholesale
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Key features

  • Secondary Market
  • Nominee investment min. £256.00 +

Pitch

About the Campaign

Since launching in 2015, Stir has championed community, great food and exceptional coffee.

We are now an award-winning brand with five outlets and a large-scale craft bakery unit, growing more than 50% over the last 18 months and delivering diversified revenue streams in excess of £3m pa.

Our mission remains the same: to bring our simple yet brilliantly executed offering of bakery delights, brunch favourites, and premium coffee to neighbourhoods across Cambridgeshire.

*(Based on unaudited accounts)

Market Opportunity

With a growing trend towards shopping locally, especially in affluent urban locations across the UK, more and more consumers are choosing to support local independent businesses, seeing them as a way to enhance and connect their local community.

But our research tells us that Cambridge, despite being the fastest-growing city in the UK with one of the highest average household incomes, is lacking when it comes to local independent food and drink businesses.

That is where Stir comes in.

Traction & Key Accomplishment

BAKERY

Over 11m loaves of bread are sold daily in the UK but craft bakeries are just 3% of the market. We opened the new Stir Bakery in 2022 to help change that.

Our Bakery team of twenty five work 24/7 to make our award-winning products fresh every day for our Stir outlets and our prestigious list of wholesale customers.

BREAKFAST, BRUNCH & LUNCH

All our food menus proudly feature Stir Bakery products throughout and we have plentiful vegan and gluten-free options.

With breakfast, brunch and lunch available to eat in and takeaway, our menus feature reimagined classics, flavoursome Stir favourites, seasonal specials, and a range of freshly made Stir Bakery treats.

COFFEE

Our experienced baristas are passionate about making the perfect Stir cup of coffee every time. We always source our coffee from independent, award-winning, speciality coffee roasters.

Our drinks menu extends well beyond coffee, though, with a wide range of teas plus freshly prepared juices, shakes and smoothies.

Team

At the heart of our business are people. We are proud of our local roots and are committed to providing a brilliant customer experience for every customer on every visit.

With almost a decade of experience, Stir now employs over 75 people, many from the local communities they serve, and according to our calculations, more than 10,000 loyal customers every week choose to enjoy the great taste of Stir.

Judith and Matt Harrison are the co-founders / directors but are ably supported by a brilliant, hard-working team.

Business Model

POSITIVE FINANCIAL PERFORMANCE

Our sales have grown 50% over the last 18 months, reaching £3m+ pa across a diverse range of revenue streams.*

After a period of heavy investment in growth, we are now delivering consistently positive EBITDA since Jan 2024*.

We never stand still and have ambitious plans for the future.

HOW WE DO IT

1. INSIGHTS - deep market and customer understanding

2. VISION - clear strategic vision and focused action plans

3. TALENT - attracting and developing the best people

*(Based on unaudited accounts)

Use of Funds

We have exciting plans to accelerate our growth and deliver against our strategy. Highlights include:

New Stir outlets - discussions already underway on future sites

Brand refresh and improved website - stage one complete, further enhancements shortly

New online shop and home delivery - Our plans for major expansion on its way

Bakery product development - new ranges coming, including expansion of gluten-free and vegan options

We are planning to do an ESG audit - helping plot our path to improve our sustainability and social impact.

Key Information

Outstanding debt:

The Company has the following outstanding loans:

A Barclays CBIL loan with £133k remaining, at 7.49%, due to repaid by Jan 2026.

A HSBC RLS loan with £186k remaining, at 9.99%, due to repaid by Dec 2028.

The funds raised in this round will not be used to repay these debts.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,200,102

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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