Jump to:

Strabo hero image

Strabo

Follow

Wealth Analytics at your fingertips: a customisable investment dashboard for your assets around the world

134%
 - 
Funded 21 Jun 2022
£175,003 target
£236,647 from 285 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website www.strabo.app
Sectors Finance & Payments Digital B2C
Company number 12585284
Incorporation date 4 May 2020
More
Less

Investment summary

Type Equity
Valuation (pre-money) £1.4M
Equity offered 14.84%
Tax relief

EIS

More
Less

Business highlights

  • Beta is live across 12 countries & 10,000 financial institutions
  • 140 active beta users with over 1100 signed up for launch in July
  • FCA registered & certified
  • One of few fintechs to integrate analytics & wealth management
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £17.56 +
  • Direct investment min. £15,000.00 +

Idea

Introduction

Never before have there been so many public investors in the markets and so many asset classes available to them. A decade of strong performance, particularly within alternative investments, has also increased exposure to riskier assets, which means building a robust portfolio for your long term goals has never been more important. Yet only 55% of millennials today feel comfortable with their money management skills. We believe that consumer finance is either focused on budgeting and day-to-day savings at one end of the spectrum, or complex wealth management solutions with high fees at the other. So what about everyone in between?

Meet Strabo: advanced wealth analytics at your fingertips:

COMING SOON: in app currency transfers, debt manager, tax planning tools & more

Substantial accomplishments to date

☑️ Product:
- Launched live beta version of the platform, with coverage across 12 countries and 10,000 financial institutions
- Includes Country Dashboard with Currency Data, Portfolio Allocation and Real Estate Tracker
- Ready to publicly launch to our waitlist by 1 July

☑️ Users
- 140 active beta users testing V1
- 1,100 users signed up to waitlist for full launch

☑️ Funding
- Raised from UK Venture Fund SFC Capital, which was topped up with angel investment

☑️ USP
- We believe that we are one of very few fintechs combining wealth management with forecasting and analytics in the truest sense
- Also one of the only platforms offering cross-border coverage*

*based on internal market research

☑️ Regulation
- Authorised and regulated by the FCA with an Agency License

☑️ Team
- Full time team of 3:
- Michael Magdongon, CEO (ex-Amazon & MBA)
- James Hunter, CTO (Former CEO and tech lead, Scafld)
- Ben Waterman, COO (Oxford, Societe Generale Private Banking, ex-athlete)

☑️ Awards & Features
- Featured as Bubble's app of the day, as well as by Makerpad, Fintech Direct, Crowdfund Insider & Oxford University Innovation
- Awarded Most Innovative Wealth Management Solution in SME News' 2021 Finance Awards

Monetisation strategy

1️⃣ Subscription at ~£9/mo TBC, with premium additional services soon available

2️⃣ Commission for opt-in, personalised recommendations for beneficial additional products

3️⃣ Commission on foreign currency transactions made in-app

4️⃣ B2B service: planning to offer white label of platform to UK wealth managers for use with their retail clients

Note: Strabo is committed to protecting and preserving all user data: we don’t sell this or disseminate to any third parties. In addition, we have read only-access and do not have permissions to conduct transactions or investments on users' behalf.

Use of proceeds

The product is being built almost entirely in house. Proceeds of the fundraise will be directed broadly towards the following: (Exact % breakdown TBC)

29% COGS
10% PRODUCT DEVELOPMENT
26% SALES & MARKETING
32% TALENT
10% SG&A (Tech Stack, Office space etc.)

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Open an account to get access to the team members of Strabo

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,350,108

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel