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Tanya's Just Real

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Cooking from scratch in a bottle, no nasties, just real, fresh ingredients. Join our food revolution.

126%
 - 
Funded 16 Dec 2019
£150,002 target
£190,520 from 179 investors
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Business overview

Location Essex, United Kingdom
Social media
Website www.tanyasjustreal.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number -
Incorporation date -
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Investment summary

Type Equity
Valuation (pre-money) £2.9M
Equity offered 6.11%
Tax relief

EIS

Idea

Introduction

I'm Tanya, this is my story.

I had a successful corporate career, but this placed immense pressures on my family life. These struggles as a working mum combined with my childhood phantom, an eating disorder and triggered by my family breakdown with the end of family dinners, and even further fuelled by ultra-processed foods, gave birth to my idea.

I have created a new range of fresh, healthy, convenient food made of just real ingredients.

We all want to cook from scratch, but let's get real. We’re time-pressured and we lack inspiration.

So I put fresh herbs, fruit & vegetables into a bottle to make sensational sauces, dressings & dips.

A proposition like no other; our products - a real source of nature, can be used ALL WAYS:

• Cold to dip, spread, dress or drizzle
• Hot to coat & cook or pan fry to sizzle

Our products are cold pressed to retain the flavour and health benefits of fresh ingredients. They are gluten & dairy-free, no added salt or sugar, absolutely no artificials at all and as such they are all naturally Vegan.

Simply just real, raw goodness in a bottle.

Intended impact

I created my JUST REAL proposition to give home cooks and chefs a versatile fresh product and a simple way to make tasty, quick, healthy meals. We are offering a quick fix to cooking from scratch without compromise.

It was never about making another sauce…

It is about introducing a Just Real Solution.

Our proposition has been created to meet the changing consumer needs for convenient, less processed, fresh, natural foods, with JUST REAL ingredients.

Our research shows there is a definitive consumer need for our proposition that is currently lacking in retail and food service.

We are what we eat. How, when, why, where and who we eat with so let's make it great & easy for people.

Good for your body, mind, family and the planet.

We are a disruptor brand and a real story. On a mission to do good by leading the movement away from ultra-processed food to just real food whilst promoting physical, gut & mental health.

Just real people, leading just real lives, need our just real food!

Substantial accomplishments to date

Monetisation strategy

Our purpose has always been to make a positive difference in society. To achieve this we have targeted & engaged with 3 key revenue streams

• UK Retail & Wholesale

• UK Food Service

• EU Food Service and Retail

We will be rebranding to Tanya’s Just Real and we have a clear strategy:

The following milestones are our goals for the future:

Spring 2020 - We want to relaunch in retail; 6 tried & tested products - 3 sauces & 3 dressings

Spring 2020 - Launch multipack of sauces in wholesale

Spring 2020 - Launch brand into food service & as an ingredient for manufacturers

Summer 2020 - Extend the brand in retail; UK & Europe. Launch bespoke recipes in food service UK & Europe

Autumn 2020 - Launch dips in retail, i.e. child friendly pack lunch dip pots

Winter 2021 - New product innovation - keeping this bit secret! :)

Spring 2022 - Potential launch own label with retailers

2023-2025 Continue the Just Real Revolution, Globally

Our commercial strategy will support a personal and heart felt campaign dedicated to building awareness & improving mental health.

Use of proceeds

My purpose has fuelled my drive to fully realise the potential of my proposition ready to revolutionise meal preparation in domestic & commercial kitchens.

In 2018, as the sole employee and with no marketing budget, I landed 4 listings in retail. This was a great achievement, but not sustainable and could not fully deliver the true opportunity of the proposition.

I pressed PAUSE.

I focused on building an experienced team and delivering committed partnerships to take the business to the next level.

The proceeds of this raise will contribute to:

• Employ a small, highly capable and experienced team.

• Working capital to support the relaunch of the brand in retail and food service, new packaging, website.

• Implement our robust PR, Marketing, and Retail Activation Plan focussed on brand building, awareness, sampling and education.

• New Product Development and innovation - new ranges, packaging formats.

• Launch and support mental health CSR campaign.

Key Information

Related Party Transactions

The company is currently negotiating legal agreements with two Dutch companies for the provision of certain services including:
(1) From one company: the provision of high-pressure processing services, technical support, logistics and delivery of products, new product development and support for European expansion; and
(2) From a second company: the manufacture of products and support for European expansion.

As part of this arrangement, both Dutch companies will become shareholders of the company, and the CEO of PP will be appointed an executive director of the company, by the end of this investment round.

Loans

The company has the following outstanding loans:

£39,500 loan from an existing shareholder that accrues no interest. The loan is to be repaid once the company is profitable.

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Tanya's Just Real has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 31 October 2019 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,907,520

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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