Led by ex-Morgan Stanley, Credit Suisse & PayPal. Aiming to build an American Express with cryptocurrency
Business overview
Location | London, United Kingdom |
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Social media | |
Website | taptop.co.uk/ |
Sectors | Finance & Payments Digital B2C |
Company number | 13081681 |
Incorporation date | 15 Dec 2020 |
Investment summary
Business highlights
- Led by ex-Morgan Stanley, Credit Suisse and PayPal
- Awarded 'Unique & Scalable Business' status by UK Gov
- Waiting list grew 400% to 1300+ in just one month
- Global card spend is estimated to exceed $67 trillion by 2025
Idea
Introduction
Rising interest rates. Inflation. Cost of living crisis. Climate Change.
A lot has changed in the past few years and it's never been more important for people to have access to a payment product that they can rely on.
TapTop is on a mission to unlock the power of credit, making it easy, honest and eco-friendly on behalf of what matters to us most: people & planet.
The alpha app was launched in early 2022, and we are aiming to launch it to the public with the funds from this round!
Our card is recycled and will give you the power to make a positive impact. Each time you use your card we plan to give cashback, which you will be able to withdraw or donate to a charity of your choice.
Revolutionising the way we pay – TapTop is an app designed to connect your bank accounts, calculate what you can afford to buy and give you the flexibility you need to pay anywhere over time with traditional or cryptocurrency – zero fee, zero interest and zero stress.
Just TapTop anywhere with simplicity, flexibility and fun you know and love — only more.
![](https://seedrs.imgix.net/uploads/startup/section_image/image/35144/l3ajft2tjh2tfx6stfdiobwtdil6wsk/1.png?w=600&fit=clip&auto=compress&q=90&rect=0%2C0%2C4500%2C4500&s=f31cd7b27fb891041bcdae7427050bf0)
Substantial accomplishments to date
• Led by a team with previous experience at Morgan Stanley, Credit Suisse & PayPal.
• Developed at the University of West London
• Launched our alpha app in early 2022
• Waiting list grew by 400% to more than 1,300+ during the month of July 2022
• Identified & in discussion with an FCA authorised backend partner to obtain necessary regulatory permissions, which in turn will also unlock the following capabilities for TapTop:
1. access to 37 million retailers around the world, wherever Mastercard is accepted
2. integrate a technology that will work with the help of Robotic Process Automation (RPA), based on artificial intelligence and behavioural science. This will assess users’ affordability on a daily basis and give access to appropriate levels of flexibility on everyday payments.
• Designed an algorithm to spread payments over 3 months using crypto
• Placed environmental sustainability at the heart of TapTop's design, with the aim of making it easier for everyone to make a positive impact every day.
![](https://seedrs.imgix.net/uploads/startup/section_image/image/35145/4kvhfl3z5qz4nvcf3577zhkg05qoi2d/4.png?w=600&fit=clip&auto=compress&q=90&rect=0%2C0%2C4500%2C4500&s=3e7c02e60942cfac6d63d070aaba0179)
Slowing down in 2023? Not a chance.
Long-term goals include international expansion, diversifying our offering into loans, investments and building exceptional features. Initially, these services will be provided by the FCA-regulated partner. However, in time TapTop plan to apply for their own consumer credit license.
Now we’re ready to take the next step. Your investment will be used to launch TapTop card to the public and increase growth, with the aim of reaching 25000+ users milestone by the end of year one.
![](https://seedrs.imgix.net/uploads/startup/section_image/image/35246/3ydwao2kvynp7nufg9e1y4ol8w8c9jk/5.jpg?w=600&fit=clip&auto=compress&q=90&rect=0%2C0%2C3840%2C1746&s=9a511b2e6a4aa5b4f3d43c6d91b399bc)
Monetisation strategy
TapTop is designed to create revenue via the following in-app services:
• Crypto transaction fees
• Card rebate (interchange and international withdrawal)
• Fiat transaction fees
• FX market competitive fees
• Monthly subscriptions for premium services
• Late payment fees
![](https://seedrs.imgix.net/uploads/startup/section_image/image/35143/me2vsjqd1ejdy8begz8fof55hkiijmz/3.png?w=600&fit=clip&auto=compress&q=90&rect=0%2C0%2C2880%2C1405&s=927c349d4cffa64fbc1e246ae1eeda7a)
Use of proceeds
The funds raised in this round will be used predominantly in three key areas:
1. PRODUCT - We are in the process of seeking authorisation as an Appointed Representative of a backend partner to provide us with the required FCA permissions needed to launch.
We're also in negotiations regarding the card processing services that will allow for the Mastercard integration - this contract will be signed ahead of completion.
2. TALENT - Continuing to strengthen our highly skilled team across compliance, payments and tech functions for our next phase of growth.
3. USER ACQUISITION - The majority of funds invested above will be allocated to our initial target of user acquisition to accelerate the company's growth. We plan to focus on core channels such as referrals, content marketing and pursue new, lucrative channels to optimise growth.
* TapTop is not yet regulated but in close discussion to get regulated by becoming an appointed representative of FCA-authorised partner to carry out these activities.
Join us on our mission for rapid innovation and growth to shape the future of finance!
![](https://seedrs.imgix.net/uploads/startup/section_image/image/35146/h094e1wy3ym68hwhkpz2zdkrn1tl0wi/7.png?w=600&fit=clip&auto=compress&q=90&rect=0%2C-9%2C2000%2C1202&s=97b389c41deede65dfbcf25ad93b6b2e)
Key Information
Tax Relief
Please note that the company has £150,000 left of their SEIS allocation, so investments up to £150,000 in this round are expected to be eligible for SEIS tax relief on a first-come, first-serve basis. The investments made after £150,000 has been reached are expected to be EIS eligible. Tax treatment depends on individual circumstances and is subject to change in the future.
Material Debt
The Company has an outstanding Directors loan of £60,000 with no interest rate or set repayment date. The company expects that this will not be repaid until revenues exceed £1,000,000.
The funds raised from this investment round will not be used to repay this loan.
Regulatory Approval
The Company does not yet have the regulatory approval to launch the app. The Company is in the process of seeking authorisation via a Regulatory Principal to provide them with the required FCA authorisation. Upon signing of this contract, the Company expects to be authorised to deliver the services outlined in the Campaign.
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