Tendril

Idea

Introduction

Tendril is a (mostly) vegan restaurant and bar on a mission to showcase what’s possible with plant-first food.

We’ve amassed a loyal following through various pop-ups, residencies and supper clubs culminating in our longest, 39 week residency at The Sun & 13 Cantons in Soho, central London. We’ve served over 11,000 guests and received heart-warming praise from both customers and national media alike.

As we look to the future, we’re inviting you to become a part of the business – helping us on our way to growing a group of independently-spirited restaurants.

Plant-first, not Plant-based

Tendril is so much more than just another vegan restaurant. Positioning ourselves as a “plant-first” restaurant, we aim to set ourselves apart from the growing number of plant-based restaurants and food products that offer highly processed, unhealthy “fake meat” and junk or comfort food.

Unless we say so, most of our dishes are vegan and the rest vegetarian. Working with the seasons and sourcing quality produce, we cook with flair, care and just the right level of technique to satisfy even the most omnivorous guest.

A (Mostly) Vegan Kitchen needs a (Mostly) Vegan Bar

We’ll be extending our ethos from our kitchen to the bar: developing a concise list of cocktails and non-alcoholic drinks, served alongside low-intervention, vegan wines made by small producers.

In Safe Hands

Founder and award-winning chef Rishim Sachdeva is supported by a loyal and committed team and a number of external consultants.

Together, we believe we've got the experience and passion to cover all bases when it comes to running and growing a successful restaurant company.

Substantial accomplishments to date

1. We’ve worked hard to develop an elevated yet relaxed dining brand, on a mission to showcase what’s possible with plant-first food.

2. We're carving out our own niche amongst independent London restaurants, focusing as much on exceeding the expectations of discerning, planet-conscious omnivores, as giving vegans and vegetarians enough reasons to love us and brag about us amongst non-vegan friends/family.

3. We’ve established a multi-channel operation that includes gift vouchers, delivery, and meal boxes.

4. We’re a high-margin business. We have seen that the market is happy to pay meat-based dish prices for plant-first food.

5. We believe we’re at the intersection of the plant-first movement, sustainability and regenerative agriculture, and have a growing desire to champion local produce and independent businesses.

6. We’re a pandemic success story. Surviving through lockdown by pivoting from supper clubs and pop-ups to home delivery and meal kits, where we were best-sellers in all categories with Big Night nationwide.

7. We've hosted some famous faces too: Maisie Williams, Lily Collins, Simon Amstell, Anushka Sharma, Virat Kohli and the Indian cricket team.

Monetisation strategy

We’ve established a multi-channel operation that includes gift vouchers, delivery, and meal boxes.

We now have our sights on a 50-60 cover restaurant in London and are currently in the process of acquiring the lease. This will allow us to expand our food offer, build our bar programme and be open for breakfast, lunch and dinner throughout the week to sweat the asset. With a few changes in our current offering – adding an extra snack and pre-dessert – we could look at an average breakfast spend of £14 per person, lunch at £24 per person and dinner at £39 per person.

We will continue to offer gift vouchers and meal kits, too. Both have been part of previous sales strategies and contributed to our revenue during our residency at The Sun and 13 Cantons, Soho.

Use of proceeds

We are seeking an investment of £150,000, alongside a cash injection by way of a director’s loan at 0% interest.

These funds will be used to lease, fit-out, and launch our first permanent site. An overfund of £50,000 would put the business in a comfortable place to really take our marketing and reach to the next level.

We are offering equity in Tendril’s first and future home, plus a number of benefits and perks. Go to the Investor Perks tab to find out!

Warm regards & high fives

Rishim & the team