The Clubhouse

Idea

Introduction

The Clubhouse is one of London’s leading business clubs, lounge and meeting spaces offering a new way of doing business, and the smarter alternative to a London office.

Designed to meet the requirements of growing businesses of all shapes and sizes, we provide a luxurious, professional space with complimentary WiFi, refreshments, tea, Nespresso coffee, and a dedicated team on hand to attend to our members' every need.

At The Clubhouse you can meet and work in an inspiring and productive environment, where business gets done and professional relationships can grow and flourish.

Intended impact

Are cafés, coffee shops and hotel lobbies really the right place to be meeting important clients? Perhaps you have an office outside London, work from home or just need alternative meeting space in the heart of town?

This was the problem faced by the Founder & CEO, Adam Blaskey who for years met his clients, contacts, partners and investors in hotel lobbies and coffee shops around central London.

At The Clubhouse our aim is simple: To make our members and their businesses more successful by giving them everything they need from a central London office - and more - but without the overheads typically associated with a premium office location.

Substantial accomplishments to date

Having launched in October 2012, The Clubhouse currently operates from two locations in Mayfair and is home to some 250 companies, from start-up and early stage businesses through to fast growth SME's and successful multi-national organisations such as Samsung and Tesla.

Monetisation strategy

We have a number of revenue streams which we feel is important to the success of any business: we don't place all our eggs in one basket.

Our largest revenue stream (c.50%) is through the sale of annual memberships which provide access to The Clubhouse. Our memberships range from £2,450 pa (for an Individual Club membership offering access 1-2 days pw / 75 days pa through to £7,950 pa for a Corporate House membership which provides daily access for a company or team of up to 5 people.

Our second largest revenue stream (c.30%) is derived from our meeting room business, where we charge £50 - £75ph for a meeting room. We also allow the use of our meeting rooms by non-members who pay a £10ph supplement and who currently account for c.20% of our meeting room sales. We have hosted regular meetings for Arcadia Group, Mondelez, UBS, Lazard, Victoria Beckham, and Smith & Williamson.

The remaining 20% of sales are derived from our virtual office solution which provides members with a London address and telephone number, events, catering and affiliate partnerships formed with other businesses.

Use of proceeds

From the funds raised, we will continue to develop and grow The Clubhouse by securing a new location in St James's along with opening The Clubhouse in The City, where we have found a potential site close to Bank and Cannon Street Station.

At the same time, we will grow our team and invest in further marketing to build awareness of The Clubhouse, our brand and our offering.

Please note that the company has two share classes: Ordinary Shares and A Ordinary Shares. Investors in this round will be receiving Ordinary Shares which have full voting and equity distribution rights. The Founder holds the A Ordinary Shares, which carry a limited right to be paid a dividend separately and in priority to the holders of the Ordinary Shares subject to the following: (i) it can only be paid for the purpose of remunerating the A Ordinary Shareholder; (ii) it must be approved by the board; and (iii) it cannot be more than £250,000 per year.