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The Football Factory

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TFF builds what doesn't exist yet: football-powered economic ecosystems. Clubs as asset-backed ventures.

119%
 - 
Funded 5 Oct 2026
£100,000 target
£129,920 from 90 investors
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Business overview

Location London, United Kingdom
Social media
Website www.thefootballfactory.ai
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital B2C
Company number 17166985
Incorporation date 19 Apr 2026
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Investment summary

Type Equity
Valuation (pre-money) £8M
Equity offered 1.47%
UK tax relief

SEIS

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Business highlights

  • A new asset class: clubs anchored in real estate.
  • First club already secured near Porto, Portugal.
  • The plan: four integrated clubs across Europe.
  • Leadership team from FIFA, Juventus, City Group...
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Key features

  • Secondary Market
  • Nominee investment min. £24.00 +
  • Direct investment min. £10,000.00 +

Pitch

About the Campaign

Football clubs live on results and value never lasts. Meanwhile real estate remains the most resilient category. In this gap, lies an opportunity

Powered by AI. Enabled by Real Estate. Built Around Football. A new asset-class

Our first club is secured near Porto and we plan to build 4 across Europe

Market Opportunity

Football clubs live or die on results, so value never lasts. Yet Europe has 140k+ clubs sitting beside prime developable land no one connects to them.

TFF closes that gap with its Football Citadels: year-round, asset-backed ecosystems powered by our own proprietary Football Citadel Operating System

Traction & Key Accomplishments

This isn't a plan on paper: it's already in motion

TFF has agreed terms to acquire a first club near Porto, Portugal, with local authorities on board and in full planning stage

The background of our world-class team spans across FIFA, Juventus, FC Barcelona, City Group,AC Milan and more

Our legal structure is established, advised by a top-tier law firm ($1.75B revenue)

Our first AI product is in the build by one of Italy's top AI labs

Early capital is already committed by the founders' network

Use of Funds

This round secures our first club and builds the fund structure that opens the door to major institutional investment.

Your capital turns the binding agreement into ownership and puts in place the platform that scales it across Europe.

You invest before the institutions, at the ground floor.

Key Information

Key information investment sheet

Key Investment Information Sheet is available by downloading the following documents:

SEIS Tax Relief

The company has their full £250,000 SEIS allowance remaining.

Therefore, the first £250,000 will be SEIS eligible, based on a first come first serve basis.

Any funds raised over this amount will be eligible for EIS relief.

FX Rate

Direct investments in the round from investors outside of Republic Europe have been paid in Euro. This is a total amount of €43,244, which has been reflected in the campaign at an agreed Exchange Rate of £1: €0.86.

Additional information is available upon request in our data room. Please contact js@thefootballfactory.ai for access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for The Football Factory has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 11 August 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £8,000,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Republic Europe will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Republic Europe will not benefit from any rights under a shareholder agreement. As a result, Republic Europe will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

If available, this is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Republic Europe. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Republic Europe.

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