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Smart Container Company

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Patented IoT technology that connects returnable containers such as kegs & gas cylinders to the internet

172%
 - 
Funded 21 Mar 2025
£150,000 target
£266,236 from 263 investors
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Business overview

Location London, United Kingdom
Social media
Website www.smartcontainer.co.uk/
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 11241573
Incorporation date 8 Mar 2018
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Investment summary

Type Convertible
Discount 20%
Tax relief

EIS

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Business highlights

  • Trialing with multinational brewery & major distributor
  • Two UK patents awarded. PCT in over 150 countries
  • Over £1.4m in external investment & £1m in grants
  • Beer is beachhead, plus anticipated traction in LPG sector
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Key features

  • Secondary Market
  • Nominee investment min. £20.00 +
  • Direct investment min. £20,000.00 +

Learn more about convertible campaigns.

Pitch

About the Campaign

Smart Container Co is on a mission to create the most sustainable and profitable supply chain for liquids & gases.

Our patented tech is set apart by its ability to measure fill-levels in steel containers, in real time, creating first of its kind transparency for legacy industries.

Market Opportunity

• Our beachhead is beer, the 3rd most popular drink in the world (Statista, 2023) and a £620bn global industry (Fortune Business Insights, 2025).

• More beverage producers are adopting the keg given its higher profit margins and sustainability.

• Other major industries we've received inbounds from include LPG, Lubricants, Oxygen, Petroleum, and more.

Traction & Key Accomplishments

• Trial with the 2nd largest beer multinational is in progress.

• 2 patents granted in the UK and Patent Cooperation Treaty (PCT) in over 150 countries.

• Team expertise across venture capital, finance, technology, and supply chain industries from Thrive Capital, Ernst & Young, Sony, Mckinsey & SABMiller.

• In 2024, recognised by BlueEarth Summit and Startups 100 as a business transforming legacy supply chains through digital innovation.

• Named by VivaTech as one of the 30 most promising women-led startups in 2024.

Use of Funds

• Raising to grow team of 5 people, set up the supply chain for mass production and secure inventory for sales efforts.

• Given the adoption of at least one multinational to start, we wish to ensure our ability to scale with agility and to support these projects with the proper resources.

Key Information

Outstanding debt

The company has an outstanding Director's Loan of £10,000. The loan has 0% interest, and will only be repaid once the company is in a position to do so without putting pressure onto the company.

Convertible Key Terms

Investments in this Campaign will be made under an Advanced Subscription Agreement (“ASA”). Under an ASA, investments convert into shares upon the occurrence of a future specified trigger (at a price dependent on the type of trigger). Please also refer to the “Key Terms” document attached to this Campaign in the Documents section for more detailed information.

If the Company raises a new equity investment over one or more funding rounds in the next 6 months, that will constitute a “Qualifying Equity Fundraise”.

If there is a Qualifying Equity Fundraise then the ASA will convert at the lower of:

● a 20% discount to the lowest price of a share issued (or sold) in connection with that Qualifying Equity Fundraise, Share Sale or IPO; and

● the lowest conversion price of any investment made as part of the round.
If there is no Qualifying Equity Fundraise, or there is a sale of the Company resulting in a change of control (a “Share Sale”) or an IPO within 6 months of the ASA, or there is a winding-up or cessation of business by the Company of any kind prior to any such event, then the ASA will convert into shares at a price per share based on a pre-money valuation of £12,000,000.

If any lower conversion price is received by investors following conversion, investors will be issued bonus shares to put them on the same terms.

EIS Eligibility

Please note that while this campaign offers EIS, the share price in a convertible round remains unknown until conversion. As a result, investors may hold fractional shares under the Republic Europe nominee structure. However, EIS can only be claimed on whole shares upon conversion, not on any fractional interests.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Smart Container Company has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 12 February 2025 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from Convertible

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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