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THE UPCYCL

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A B2B marketplace to connect and trade industrial waste while getting climate footprint calculated (CO2e)

116%
 - 
Funded 17 Mar 2025
€100,008 target
€133,752 from 206 investors
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Business overview

Location Aarhus, Denmark
Social media
Website www.theupcycl.com
Sectors SaaS/PaaS Mixed Digital/Non-Digital B2B
Company number 38649795
Incorporation date 1 Jan 2020
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Investment summary

Type Equity
Valuation (pre-money) €5.3M
Equity offered 2.15%
Tax relief N/A
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Business highlights

  • +220 waste streams listed on the platform
  • Subscription based with recurring revenue
  • Science-based projects with top ranked universities
  • Backed by prominent investors
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Key features

  • Secondary Market
  • Nominee investment min. €26.01 +

Pitch

About the Campaign

We need to scale the circular use of materials - fast as possible.

We recognise and believe, that together we can move even faster.

Join us on a mission to reduce emissions, virgin materials and waste, by connecting the endless waste streams globally.

Market Opportunity

We believe industrial waste represents a large untapped market in the Circular Economy.

When connecting these enormous streams of waste, of which it’s estimated 20% (project "Reshape Waste" from AAU (Aalborg University Denmark) has never even been used, -we create significant value to a triple bottom line.

One company's waste is another company's treasure.

Traction & Key Accomplishments

• +220 new waste materials listed on the platform.

• Nearly 100 subscribed member companies.

• Recurring revenue and fully automated billing.

• CO2e data as a service.

• “Sourced by THE UPCYCL” labeling program

• Companies are actively endorsing the mission.

Our results are being promoted in our members' ESG reporting and we see impact data as-a-service as a strong unique value proposition (UVP).

Use of Funds

This funding will support sales and positioning.

We will strengthen our sales in the build-and-packaging industry and increase brand awareness, focusing on member branding, a labelling program, and community building.

Also, we will improve our CO2 accounting, data service & stickiness.

Key Information

Material Debt

The company has the following outstanding loans:

1. €266,666.00 loan from EIFO at an interest rate of 10.98% per annum. The loan is to be repaid on The loan is to be repaid on 01/01/2032.

2. €133,333.00 loan from EIFO at an interest rate of 8.3% per annum. The loan is to be repaid on 01/01/2030

3. €86,000.00 credit facility currently in use from Spar Nord at an interest rate of 6% per annum.

The funds raised from this investment round will not be used to repay these loans.

Convertible Loans

The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:

1. €66,666.00 loan from Accelerace Invest, with the following key terms:

• Interest rate: 8%
• Conversion trigger: Third-party financing round of no less than €200k or on the long stop date.
• Conversion price: the lower of a share price based on a €1.34M valuation or a 20% discount on the round share price.
• Valuation Cap: N/A
• Share class: same class of the financing round
Repayment date: May 2025

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage is issued by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), and has been approved as a financial promotion for the purposes of s.21 of the Financial Services and Markets Act 2000 by Prosper Capital LLP ("Prosper") which is authorised and regulated by the Financial Conduct Authority with firm reference number 453007 on 21 January 2025. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. It is not for distribution in the United States of America and all investment activities take place within the United Kingdom. Any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Neither Republic Europe nor Prosper provide advice or recommendations in relation to any investment on this site. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Neither Republic Europe nor Prosper provides legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €5,302,052

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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