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Treekly

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Helping businesses with Sustainability & Wellness commitments. We plant trees for people walking more.

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Funded 19 Jun 2022
£145,000 target
£166,818 from 0 investors
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Business overview

Location Norwich, United Kingdom
Social media
Website www.treekly.org
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 11812617
Incorporation date 7 Feb 2019
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 5.48%
Tax relief

EIS

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Business highlights

  • Strong traction: over 12k downloads in 50+ countries
  • “World class” daily app engagement rates
  • 3% subscriber churn rate; Lifetime Value of £129*
  • B2B customers: E.ON, Asda, Rotary Club, Finastra, Paysafe, Orkla
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Key features

  • Secondary Market
  • Nominee investment min. £10.00 +

Idea

Introduction

Treekly app is providing an affordable yet engaging approach to climate action, tapping into the 5+billion people globally who want to live more sustainably but have not yet taken action.

Our behaviour change platform helps people adopt a healthier and more sustainable lifestyle by rewarding them with trees.

Since launching our business proposition just 6 weeks ago, global brands such as E.ON, Finastra, Paysafe and Orkla, have chosen Treekly as part of their sustainability and wellness strategy. Our platform provides both employees and customers with a community-led initiative. Treekly helps businesses engage the 88% of consumers who want brands to help them live more sustainably whilst supporting employee and customer wellbeing. Now more important than ever due to the new norm of remote working.

Our first product, the Treekly Challenge, encourages individuals, communities and businesses to adopt a daily walking habit. In return, we plant trees on their behalf.

Our in-house team designed and created the Treekly app to be a scalable platform, capable of ‘plugging in’ new products and gamification features with minimal resources, meaning we can quickly adapt to new market trends and shifts in demand.

Our mission is to drive behaviour change that is good for your health and good for our planet by revitalising areas of the world that have been devastated by deforestation whilst helping people adopt healthy and sustainable habits.

*figure taken on 15th March 2022

Substantial accomplishments to date

We have built a highly engaged community of over 12,000 users in over 50 countries around the world.

Purely from inbound enquiries, several major brands have already selected Treekly to become part of their sustainability and wellness strategy, including E.ON, Asda Money, Finastra, Paysafe, Rotary Club, Orkla.

Our DAU:MAU stats reveal “world-class” app engagement rates amongst our subscriber community, and for our free users it is 35% (significantly above “Good”).

From launching the consumer version of the app in alpha phase in March 2021, followed by the beta launch in July 2021, we have already achieved:

- 12,000+ app users across 50+ countries
- 15% organic growth MoM; no paid marketing since Q3 2021
- Conversion rates to monthly subscription of 13% (Affinity) and 5% (DTC)
- Subscriber churn rate of just 3%
- Lifetime Value: £129*
- Featured in/by Asda Money, The Guardian, BBC News and Snoop
- Registered trademark for Treekly®

*as of 15th March 2022

Impact to date:
By turning their footsteps into forests, our community has so far funded over 200,000 trees with the current trajectory set to exceed 1 million trees planted by the end of this year.

Monetisation strategy

DTC:
1. Treekly Plus (MRR): subscription upgrade for users to earn 1 tree EVERY DAY they complete 5000 steps ; Gross Margin 50%
2. Tree Packs: one-off purchase of trees ; Gross Margin 70%

B2B:
3. Treekly Business (MRR): provides an automated Steps League which turns employee/customer footsteps into a Company Forest. A unique sustainability-led approach to employee/customer engagement ; Gross Margin 50%
4. 30 Day Challenge: 30 day PR event to engage employees and customers in a steps challenge whilst building a Company Forest ; Gross Margin 45%

5. Tree with Purchase: brands pay to plant one tree for every product sold ; Gross Margin 45%
6. App Sponsorship: climate-friendly sponsors pay for in-app native banner space & a click-through page ; Gross Margin 5-10% (to cover the cost of ‘free trees’ earned by app users completing the Treekly Challenge)

Roadmap:
7. Carbon Journal: digital chapters of climate tips, allowing users to log their low carbon habits to earn trees from sponsors, plus monthly subscription option
8. Smartwatch: with Treekly-branded interface and straps. Also available white- labelled for businesses

Use of proceeds

Alongside operational costs, your investment will help us in our plans to accelerate growth, convert our inbound enquiries faster, commence outbound activity and build on existing relationships with major brands. We'll also release our next product, Carbon Journal

1. Team (60%) to expand our technical and partnerships teams with expert, passionate talent
2. Sales and Marketing (20%) to increase brand awareness via paid advertising and developing more affinity partnerships
3. Product development and release (15%) to launch our next product (Carbon Journal), helping users adopt a healthier and more sustainable lifestyle
4. DevOps infrastructure/upgrades (5%)

Key Information

Material Debt

The company has the following outstanding loans:
1. £47,583.83 Bounce Back Loan at an interest rate of 2.5% per annum. The loan is to be repaid by 9th November 2026. The Company has a payment holiday until September 2022.
2. £35,000 Director’s loan at zero interest and has no maturity date.
3. £25,000 Director’s loan at zero interest and has no maturity date.
4. £25,000 Working Capital Loan at an interest rate of 3% per annum. Repayment of this loan will start from October 2024.

The funds raised from this investment round will not be used to repay these loans.

Group Structure

Treekly Group Ltd (investee company) owns a subsidiary called More Trees Planted Ltd (company number: 13094267), which is a non-profit organisation.

Investment Disclosure

£100,000 of the investment being reflected as part of the amount raised was received by the company in October 2021. The investment is on the same terms as the Seedrs investment.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Treekly has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 1 April 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,500,000

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It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

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Direct investment

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We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

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